Strong communication skills, both verbal and written
Responsibilities
Develop and maintain advertising relationships within the assigned territory
Exceed sales targets through effective sales techniques
Conduct in-person and cold calls to businesses in focus areas
Present product proposals and sell advertising benefits to clients
Monitor personal sales performance and adjust strategies as necessary
Participate in training and personal development programs
Handle administrative tasks, including maintaining organized sales records
Benefits
Monday-Friday hours with paid holidays
Uncapped commission structure for high earning potential
Monthly auto and cell phone allowances
Comprehensive training program with ongoing learning opportunities
Multiple health insurance options and HSA contributions
Generous paid time off policy and additional holidays
401(k) plan with company matching contributions
Full Job Description
If so, we'd love to have you join our sales team! Our Lamar office in Nashville, Tennessee is now hiring a new Sales Account Executive (salary + commission) to help us bring innovative outdoor advertising campaigns to life for brands in Nashville, TN and the surrounding areas. We need someone who understands the connection between marketing and sales and genuinely gets excited with each and every sale - big or small!
Our Sales Account Executives are the connection between Lamar and the communities we serve. Our AE's meet and exceed sales objectives in their assigned territory by using professional sales techniques to develop long-term advertising relationships that grow not only Lamar advertising sales, but also our relationships in our communities.
Learn more about us on our official YouTube channel.
Check reviews and company updates on our Glassdoor page
Learn more about our Great Place to Work certification.
What's in it for you?
A Monday-Friday, 8:00 am - 5:00 pm schedule with paid holidays, with a combination of time spent in-office and selling in the field
First-year earning potential of $65,000 - $100,000 including commissions, dependent on experience and selling ability
No commission cap, so earning potential is unlimited as you grow your book of business!
Monthly auto and cell allowances for work-related expenses
What can you expect from us?
Comprehensive 3-month training program with opportunities to participate in our corporate-hosted Lamar Sales School
Multiple medical plan options and a health savings account
Hospital, Critical Illness, and Accident coverage
Dental and vision insurance
Short and long-term disability and paid parental leave
120 hours of paid time off (PTO) that increases with tenure
12 paid company holidays, including Presidents Day and Juneteenth
Employee Stock Purchase Plan
401(k) plan with company match
Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
A people-first culture that invests in connection, community involvement, and transparency around employee feedback
Ongoing professional development and internal leadership programs to maximize your career potential
Advancement opportunities, as our goal is to promote all Sales Managers from within!
What we're looking for in YOU:
Comfort making cold calls over the phone and in-person
Ability to make oral presentations and clearly articulate policies and procedures
Align with our values of inclusivity and effectively communicate with people of various social, cultural, economic, and educational backgrounds
Motivation to learn new technology and systems
Ability to exhibit effective time management and self-organization
Willingness to immerse yourself in the outdoor advertising industry with the intent of selling its benefits to businesses and customers
Ability to communicate professionally both verbally and in writing
Ability to perform effectively under fluctuating workloads
A knack for making connections and gaining the trust of others
Ability to meet a sales quota and utilize general sales techniques
Intrinsic self-motivation to overcome challenges and meet goals
Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position.
Candidates with a disability in need of an accommodation to fulfill our application requirements should email [redacted]
A day in the life:
On a regular basis, you will:
Meet and exceed sales targets and monitor personal sales data and reports
Target businesses in the assigned area and visit each established Lamar client as well as competitors' clients in a specified time frame
Exhibit working knowledge of local and national competition
Cluster accounts to work them efficiently
Identify potential growth areas and open new accounts
Use Lamar computer tools to locate prospects & follow up on leads, as well as prepare proposals, written presentations, and research
Develop their presentation skills by utilizing computer tools, and present to clients on a regular basis
Develop new product knowledge and selling skills
Actively participate in sales meetings, regional meetings, seminars, and trade shows
Perform administrative duties, such as:
Maintaining daily, weekly, and monthly sales plans a month in advance
Follow up on all client production orders and problem-solve any issues that may arise
Maintaining organized and up-to-date records of clients and sales activity
Physical demands and work environment:
The work environment is a combination of an office environment and work in the field, making sales calls and servicing existing accounts.
The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking.
Nights spent away from home traveling are less than 10%.
About Lamar Advertising Company
Lamar Advertising is an outdoor advertising company which operates billboards, logo signs, and transit displays in the United States and Canada. The company was founded in 1902 by Charles W. Lamar and J.M. Coe, and is headquartered in Baton Rouge, Louisiana. The company has over 200 locations in the United States and Canada. They have reportedly more than 325,000 displays across the USA. Lamar Advertising Company became a real estate investment trust in 2014.
Lamar Advertising Company was founded in 1902 by J.M. Coe and Charles W. Lamar. The Company became independent under its current name in 1908 in Pensacola, Florida, when Charles W. Lamar, Sr. and J.M. Coe decided to dissolve their three-year partnership using a coin toss to divide their assets. The Pensacola Opera House and the Pensacola Advertising Company that was created to promote it were to be divided between the two men. Charles W. Lamar lost the toss and was left with the less-lucrative poster company, which he renamed the Lamar Outdoor Advertising Company.
The Pensacola Opera House was destroyed during Hurricane Four of the 1917 Atlantic Hurricane season, with the Saenger Theatre later built on the site.
In 2004, Lamar acquired Obie Media Corporation of Eugene, Oregon, adding 250 faces to its Washington and Idaho regions.
