Note, this is an onsite role, at least 3 days per week(ideally 5), at our Center City Philadelphia office.What We're Looking ForThe Non-Negotiables:- 5-7 years minimum of B2B SaaS/tech marketing experience where you directly contributed to significant growth
- Hands-on HubSpot configuration and management expertise
- Strong writing skills with proven ability to create compelling content
- Deep experience with UTM tracking, GTM, and attribution
- Proficiency with SEO, keyword research, and analytics platforms (Ahrefs, etc.)
- Multi-channel paid media experience (LinkedIn, Google, etc)
- Track record of hitting demand generation targets with clear articulation of how you achieved them
What Will Set You Apart:- You can explain exactly where the pipeline and revenue came from in your previous roles
- You've been involved in setting demand metrics goals, not just executing against them
- Direct experience marketing to venture-backed SaaS and enterprise IT
- You think about content distribution as much as creation
- You're scrappy and able to get stuff done without dependence on tools or agencies
- You're experimenting with AI beyond basic ChatGPT usage
- You come from a scaling startup, not a large enterprise
- You have experience being the solo marketer or the first marketing hire
- Background in B2B services (staff augmentation, IT project delivery, software development)
Key ResponsibilitiesBuild Our Demand Generation Engine:- Design and execute a scientific, data-driven approach to pipeline generation
- Launch and optimize campaigns across email, social, search, and paid media
- Own website performance, content strategy, and conversion optimization
- Manage SEO/PPC vendor relationships for aligned execution and ROI
Drive Revenue Through Data:- Take ownership of MQL generation and quality
- Build attribution models to understand what's actually driving pipeline
- Report weekly/monthly on CAC, conversion rates, and channel ROI
- Partner with sales to ensure seamless handoffs and feedback loops
Scale What Works:- Test methodically, learn quickly, scale ruthlessly
- Build repeatable playbooks based on proven results
- Identify and double down on high-performing channels (we suspect LinkedIn will be key)
- Create content strategies that prioritize distribution and results
What Success Looks LikeIn your first 90 days, you'll have:- Audited our current marketing efforts and identified quick wins
- Launched your first campaigns with clear testing frameworks
- Established baseline metrics and reporting cadences
- Built initial demand generation playbooks
Within 6 months, you'll have:- Identified our most effective channels and scaled investment
- Built a predictable pipeline generation engine
- Established thought leadership presence on key platforms
- Demonstrated clear ROI on marketing spend
Why This Role MattersYou're not just another marketing hire, you're laying the foundation for how Curotec will grow. You'll report directly to the CEO with full autonomy to execute. This is the first marketing role at Curotec, with the opportunity to build out a team as we scale.
