Shape how StarTech grows on Amazon and other retailers.You'll lead our retail media activity end to end, taking ownership of strategy, budget allocation, campaign execution and performance. Reporting to the Global Marketing Manager, you'll develop the regional plan and bring paid media, content, product availability and merchandising together to deliver measurable commercial results.
This is a senior individual contributor role with no direct reports. You'll have hands-on responsibility for your campaigns and an active role in shaping regional commercial priorities.
What you'll own:Regional Amazon Ads strategy:
- You'll develop and deliver the regional Amazon advertising strategy, translating commercial priorities into actionable plans by market, category and audience.
- You'll determine where to invest, which products to prioritise and how Sponsored Ads, DSP, Brand Stores and off-site media work together to drive profitable growth.
- B2B is a core part of this strategy. You'll develop our advertising approach for Amazon Business and business buyers, identifying priority customer segments and purchasing needs, and tailoring targeting, messaging and customer journeys accordingly. Your plans will address both individual shoppers and business customers, including considered purchases, repeat purchasing and opportunities to grow sales across related categories.
- You'll own the roadmap and execution, balancing established products with new launches, customer acquisition with retention, and immediate returns with longer-term growth.
- Working with the Global Marketing Manager and regional commercial teams, you'll align investment with demand, availability, promotions and margin, adapting the plan as performance and market conditions change.
Commercial performance:
- You'll be accountable for advertising performance against agreed commercial targets, including advertising-attributed revenue, paid sales mix, total advertising cost of sales (TACOS), return on ad spend (ROAS) and contribution to profitability.
- You'll track new-to-brand growth, customer lifetime value and new product launch performance, using impressions, clicks, click-through rate and share of voice to diagnose opportunities and guide optimisation. You'll build performance scorecards, present results and recommend actions.
Campaign management and optimisation:
- You'll establish and maintain a consistent operating cadence:
- Weekly: Review performance, optimise campaigns, monitor budget utilisation and refine search terms and negative targeting.
- Monthly: Audit accounts, analyse category and SKU performance, review inventory and availability, and identify inefficient spend.
- Quarterly: Assess impression share, share of voice, category trends and competitor activity, and refresh keyword and product research.
Measurement and insight:
- You'll deliver reporting at market, category, subcategory and SKU level.
- You'll use Amazon Marketing Cloud (AMC) to analyse paths to purchase and channel overlap, support incrementality measurement and develop relevant audiences. These may include lapsed buyers, high-intent shoppers, cross-category purchasers and business buyers, subject to available data and platform capabilities.
- You'll translate these insights into targeting, creative and investment decisions. You'll also lead creative testing across assets, formats and messaging, using results to develop clear briefs and improve campaign performance.
- You'll support the SEO/AEO feedback loop by sharing search term, shopper intent and campaign performance insights with the Merchandising and Content teams. You'll use these findings to inform product listings, website content and FAQs, and bring organic search insights back into paid targeting, messaging and creative testing.
Brand Stores and customer experience:
- You'll manage our Amazon Brand Stores, developing tailored landing pages and customer journeys that align with campaigns, support product discovery and improve conversion.
- You'll work with Content and Merchandising to maintain a consistent, relevant shopping experience.
New product launches:
- You'll develop and deliver the media plan for the first 90 days of new product launches, coordinating supporting activity across other channels where it contributes to launch objectives.
Partner and stakeholder relationships:
- You'll manage relationships with our Amazon Ads account teams and other external partners, ensuring their support, insights and capabilities contribute to our goals.
- Internally, you'll work with Merchandising, Content, Data and Finance to align media investment with product availability, promotions, content and commercial priorities.
What this role decides:- You'll manage budget allocation, bids, targeting, audiences, creative testing and campaign structure within agreed regional budgets and objectives.
- You'll shape the regional media mix, evaluate new Amazon advertising tools and recommend where automation can improve performance. You'll use evidence and commercial judgement to assess platform recommendations and challenge them where appropriate.
- You'll set priorities within agreed regional goals, with progress reviewed through regular one-to-ones, scorecards and performance reviews. Decisions outside your agreed remit, or risks to delivery, will be escalated to the Global Marketing Manager.
What you'll bring:- At least three years of hands-on Amazon Advertising experience, including planning, launching and optimizing Sponsored Ads and DSP campaigns.
- Experience managing a substantial media budget against commercial targets, including TACOS, ROAS, new-to-brand growth and profitability.
- Working knowledge of AMC, including audience building, attribution and funnel measurement, alongside proficiency in SQL, Excel and business intelligence tools.
- An understanding of how product listings, content, inventory, availability and promotions influence media performance, plus experience managing Amazon Brand Stores.
- Experience with platforms such as Pacvue, Helium 10 or SmartScout, and sound judgement in evaluating generative AI tools and advertising automation.
- Strong communication skills, with the ability to explain strategy, performance and recommendations clearly to stakeholders with varying levels of advertising expertise.
- The ability to work independently, prioritise competing demands and seek input or support when needed.
- A bachelor's degree, preferably in Marketing, Advertising or Business, or equivalent professional experience.
Also valuable:- Experience with Amazon Business, B2B marketing or considered-purchase journeys.
- Experience with Power BI or similar reporting tools.
- Experience in video advertising and creative optimisation.
- Experience in paid search, paid social or programmatic display.
How the role may develop:Amazon is the primary focus today. As the function grows, there will be opportunities to extend the role into broader retail media across other retailers.
What to expect from the Hiring Process:We aim to keep the process focused, transparent and respectful of your time. Expected stages include:
- Introductory call with our Talent Acquisition team (30 minutes).
- Interview with the Hiring Manager (45 minutes).
- Practical Assessment and discussion (45 minutes).
- Leadership final interview (30 minutes).
- Offer and onboarding.
What we offer Compensation: This role offers competitive compensation with bonus eligibility. Our compensation is regularly benchmarked for fairness and competitiveness and recognizes the contributions each person brings.
As part of the StarTech.com "One Team," you'll have access to:
- Comprehensive health benefits
- Tuition reimbursement program
- Retirement savings plans
- Wellness program
- Additional perks and rewards
