Strong background in marketing communications and media in a B2B2C environment
Automotive experience preferred, but broader retail marketing experience is acceptable
Proven track record in generating qualified leads and driving sales
Experience managing external agencies for multi-faceted projects
Collaborative work style suited for a fast-paced environment
Responsibilities
Collaborate with stakeholders to create retail marketing programs that enhance brand awareness
Lead planning and execution of targeted local performance campaigns
Ensure brand compliance across all retailer websites
Manage and evolve the retailer co-op program for optimal fund utilization
Develop and execute a localized content creator strategy for the Americas
Work collaboratively with Global and Americas Marketing teams to drive market success
Benefits
Opportunity to work within a dynamic global marketing team
Engagement with diverse stakeholders across North America
Chance to influence brand strategy at the retail level
Involvement in innovative marketing initiatives
Potential for professional growth in a fast-paced environment
Full Job Description
Your role:
The Retail Marketing Manager is a vital role within the INEOS Automotive Global marketing team. The primary focus of this position is to collaborate with INEOS retailers, the Global marketing team, and the Americas leadership team to foster programs that drive incremental brand awareness, consideration, and ultimately sales conversion at the retail level. This includes managing co-op programs and delivering impactful local test drive and display events in coordination with INEOS retailers across the US, Canada, and Mexico.
Responsibilities include (but are not limited to):
Retail & Tactical Marketing: Collaborate with local and global stakeholders to create retail and tactical marketing programs that drive brand awareness and consideration via the strategic use of digital assets, experiential events, and local retailer marketing initiatives.
Performance Campaigns: Spearhead the planning and execution of targeted local performance campaigns.
Website Compliance: Maintain and ensure brand compliance across all Retailer Websites.
Co-op Program Management: Manage and evolve the retailer co-op program, ensuring strict program compliance and optimal fund utilization.
Content Creator Strategy: Liaise with the global brand agency and key stakeholders to develop and execute a localized content creator strategy germane to the Americas marketplace.
Cross-Functional Collaboration: Partner seamlessly within an open, trusting, and fast-paced environment alongside the Global and Americas Marketing teams, working as a unified unit dedicated to the success of the Americas market.
Requirements
What we are looking for:
Education: BS/BA degree required.
Experience: Minimum of 5 years of retail marketing experience.
Communications & Media: Solid background in marketing communications and media within a B2B2C environment.
Industry Background: Automotive experience is highly desirable; however, candidates with broader cross-sector retail marketing experience are strongly preferred.
Performance Track Record: A proven, demonstrable track record in delivering qualified leads and driving sales performance.
Agency Management: Demonstrated experience partnering with external agencies to successfully manage and deliver multi-faceted projects.
Work Style: Highly collaborative with the agility to thrive in an ever-changing, fast-paced corporate environment.
Location & Travel: This is an office-based position located in Montvale, New Jersey, requiring occasional travel across the Americas.
If the role sounds of interest and you want to learn more, please apply.
If your application is successful one of our team members will be in touch to arrange an initial conversation!
About Ineos Americas Llc
INEOS is a global manufacturer of petrochemicals, specialty chemicals and oil products. The company was formed in 1998 and is headquartered in London, UK. INEOS Americas LLC is a subsidiary of INEOS and is headquartered in Houston, Texas. INEOS Americas LLC produces a range of petrochemicals, including ethylene, propylene, butadiene, and benzene, which are used in a variety of applications, including plastics, synthetic rubber, and solvents. The company also produces a range of specialty chemicals, including phenol, acetone, and cumene, which are used in the production of resins, coatings, and adhesives.
