ResponsiveAds Software Engineer, Ad Formats

ResponsiveAds, Inc.

$100K — $130K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years experience in high-scale consumer products or creative advertising systems
  • Demonstrated ability to ship complex user-facing systems end-to-end across multiple platforms
  • Hands-on experience with AI agents and automated creative workflows
  • Proven track record of owning projects from design to delivery in a startup environment
  • Thrives in 0 to 1 product development scenarios, defining architecture from scratch

Responsibilities

  • Build systems for automatic generation of ad formats using AI agents
  • Own the creative rendering and presentation layer across various formats
  • Define structure, rendering, validation, and delivery for ads
  • Design workflows that convert creative specs into production-ready formats
  • Create tools for reliable and efficient rendering of AI-generated formats
  • Drive rapid prototyping and iterative development for new projects
  • Contribute to the technical strategy and roadmap for the platform

Benefits

  • Flexible work arrangements and strong emphasis on work-life balance
  • Generous paid time off and work-from-home policies
  • Support for educational courses and continuous professional development
  • Merit-based pay increases to recognize performance
  • Paid parental leave to support employees during significant life events
Full Job Description
We are looking for a Software Engineer to own the creative rendering and presentation layer of the platform, where ad formats are developed and generated automatically by AI agents. You will define how formats are structured, rendered, validated, and delivered across every surface we support, and build the agentic pipelines that produce them without hand-coding each one.
What you will do
  • Build the systems where new ad formats are generated automatically by AI agents, not authored one at a time by hand
  • Own the creative rendering ( everything is Responsive) and presentation layer across CTV, DOOH, display, rich media, native, video, and interactive surfaces
  • Define how ads are structured, rendered, validated, and delivered across publisher and programmatic environments
  • Design agentic workflows that ingest a creative or spec and emit a production-ready fluid format automatically
  • Build tooling and guardrails so agent-generated formats render reliably, perform efficiently, and stay policy compliant
  • Drive 0 to 1 development through rapid prototyping, experimentation, and iterative deployment
  • Contribute to technical strategy and help shape the roadmap for the ad formats platform
  • Maintain high rigor through strong testing, documentation, observability, and operational best practices


Skills & Tools
  • Strong across the full stack; frontend rendering systems and backend infrastructure
  • HTML5, CSS3, JavaScript; you build what you design, hand coding and vibe coding
  • Experience building or orchestrating AI agent workflows and LLM-driven pipelines in real production use
  • Familiarity with AI creative tools (Claude, ChatGPT, Runway, Firefly, Nano Banana) in a production workflow
  • REST API fundamentals; comfortable working across data flow between systems
  • HTML5 ad production, rich-media, Prebid, or DCO experience is a significant plus
  • Highly innovative, startup-ready, great communicator, customer-first


Requirements
  • MUST have 7+ years building high-scale consumer products, creative systems, ads systems, or platform infrastructure
  • MUST have shipped complex user-facing systems across multiple surfaces end-to-end
  • MUST have hands-on experience with AI agents, code generation, or automated creative pipelines
  • Track record of owning design-to-delivery end-to-end in a startup or lean team
  • Thrives in 0 to 1 environments where architecture and experience must be defined from scratch

Benefits

Some reasons why you'd want to work with us:
  • You want to play a big part in a small but profitable company that is an industry leader.
  • You do your best in a setting where excellent work is what's valued, not face time (a good work-life balance is just how we do things!)
  • You value authenticity and a work environment that values who you are and what you can do.
  • You're looking for a big challenge that involves lots of variety, collaboration, inventiveness, and on your toes thinking.
  • You want to work alongside a diverse group of people who are passionate, friendly, and helpful.
  • We have been a fully remote team from the start 6+ years


Our benefits include:
  • A strong commitment to work-life balance. We provide a flexible work and vacation time
  • Generous paid time off and flexible work from home policies.
  • Offer the ability to take educational courses and support your continuous learning
  • Continuous merit-based pay increases.
  • Stipend paid parental family leave policies to support you during major life events.

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