RDO Equipment Co.

Rental Sales Professional

RDO Equipment Co.$80K — $100K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Prior sales experience or relevant sales training.
  • Customer-focused mindset with strong relationship-building skills.
  • Excellent organizational skills for managing multiple opportunities.
  • Strong communication skills, both verbal and written.
  • Valid work authorization for employment in the U.S. without sponsorship.

Responsibilities

  • Develop and manage long-term customer relationships to boost rental growth.
  • Prospect new rental customers through various outreach methods.
  • Assess customer needs to recommend suitable rental solutions.
  • Generate rental quotes, complete contracts, and ensure transaction accuracy.
  • Own the entire rental process from initial contact to final return.

Benefits

  • Guaranteed base salary along with commissions.
  • Company truck to reinforce brand identity.
  • Comprehensive training and development opportunities.
  • A full benefits package supporting employee well-being.
  • Core values that guide company culture and operations.
Full Job Description
As a Rental Sales Professional, you'll play a key role in driving profitable rental growth by building strong customer relationships and delivering reliable equipment solutions. You'll partner closely with rental operations, dispatch, and service teams to ensure seamless execution from quote through return-while representing RDO Equipment Co. with professionalism and integrity. If you enjoy working directly with customers and owning the full rental lifecycle, this could be a great fit. Apply today!

$80000 - $100000 / year

What's In It For You:

  • Average $80,000-$100,000+ your first year, with top earners well into six figures.
  • Guaranteed base salary plus commissions.
  • Company truck, reinforcing company pride and representing the RDO brand.
  • Training and development, as well as opportunities to grow within the organization.
  • A comprehensive benefits package that supports your well-being. For more details and to view these offerings, visit RDO's benefits page.
  • A company that lives by its core values: they're not just words on a wall - they're how we work, grow, and lead. Click here to learn more.


What You Will Do:

  • Develop and manage long-term customer relationships: to drive profitable rental growth within an assigned territory.
  • Prospect new rental customers: through jobsite visits, referrals, and targeted outreach, while maintaining a strong presence with existing accounts.
  • Assess customer needs: by understanding project scope, timelines, and equipment requirements to recommend effective rental solutions.
  • Quote-to-contract: generate rental quotes and complete contracts, documentation, and system entries to ensure accurate transactions.
  • Own the rental process: from initial contact through delivery, return, and post-rental follow-
  • For a complete list of duties and responsibilities, view the full job description here.


What You Will Need:

  • Sales experience: prior sales experience and/or relevant sales training.
  • Customer-focused mindset: ability to build trust and maintain strong working relationships.
  • Strong organization skills: able to manage multiple opportunities and priorities across a territory.
  • Communication skills: clear, professional verbal and written communication.
  • Valid work authorization: Candidates must have valid work authorization and be able to work in the U.S. without company sponsorship.


Why You'll Love It Here:

  • Team outings: We regularly attend events and doing things together outside of work.
  • Great team atmosphere: Everyone is willing to help out when needed. Monthly events like chili cook-offs, a Christmas party and a pumpkin carving contest.
  • Team member perks: Ice Cream Wednesdays and Hot Dog Fridays. Food trucks/snow cone trucks in the heat of the summer.
  • Safe environment: Management and team members look out for the safety of others in the shop and around equipment.
  • Equipment variety: We work on and with a lot of different kinds of machines, this is especially a perk for our technicians.
  • Emphasis on training: Training and development are big deals here; every technician has the opportunity to become a capstone technician.
  • Customer & association events: Team building events with customers and associations.


About RDO Equipment Co.

RDO Equipment Co. is a family-owned company founded in 1968 that sells and supports agriculture, construction, environmental, irrigation, positioning, and surveying equipment from manufacturers including John Deere, Vermeer, and Topcon. The company has more than 75 locations across the United States, Europe, and Russia. RDO Equipment Co. also offers equipment rental, parts, and service, and has a division that specializes in pre-owned equipment. The company is committed to sustainability and has implemented several initiatives to reduce its environmental impact, including using solar power at some of its locations.
Learn more about RDO Equipment Co.
Size
5,200 employees
Industry
Net Income
$50 million
5 Year Trend
+5%
Revenue
$2.3 billion
NASDAQ

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