The RoleAs Regional Vice President, Retail East, you will own RELEX's growth across a major region of the USA & Canadian retail/wholesale/distribution markets. You will lead a distributed team of enterprise sellers, set the regional strategy, and build executive-level relationships with retailers who are rethinking how they plan in an AI-driven market.
You will partner closely with BDR's, presales, alliances, customer success, and sales operations to turn our retail expertise and AI-enabled planning solutions into measurable business outcomes for customers. This is a hands-on leadership role: you will coach your team, join key deals, and shape how RELEX sells in the East Region of North America.
What You'll Do- Set and execute the regional sales strategy for the East, balancing new business, account hunting, account management, and farming of existing customers.
- Lead, coach, and grow a high-performing, distributed team of enterprise sellers, building an inclusive culture where diverse perspectives improve how we win.
- Build and sustain C-level relationships at large US retailers/wholesalers/distributors, positioning RELEX as a long-term strategic partner for AI-powered planning.
- Guide the team in value selling: building business cases, quantifying ROI, and connecting AI-driven forecasting and optimization to customer outcomes such as availability, margin, waste reduction, and productivity.
- Help customers separate real, practical AI value from hype, speaking credibly about how machine learning, automation, and human planners work together, including data quality, transparency, governance, and responsible-use questions.
- Use AI and analytics tools to sharpen account planning, pipeline inspection, forecast accuracy and sales coaching, and encourage the team to adopt them in their daily work.
- Work as one team with BRD's, presales, alliances, marketing, customer success, and sales operations to create the best outcomes for customers and the company.
- Keep Salesforce data accurate and use it to deliver reliable forecasts, pipeline reviews, and regional reporting.
- Represent RELEX in the market through customer events, industry forums, and partner relationships.
What You'll Bring- 10+ years of proven solution-selling experience in enterprise software, and 5+ years leading enterprise software sales teams.
- A track record of selling into USA and Canadian retail/wholesale/distributors accounts and leading distributed teams across a multi-state territory.
- Demonstrated success in sales strategy and business growth through new business, account hunting, account management, and farming.
- A value-selling mindset and hands-on experience with value-selling tools, including business cases and ROI models.
- AI fluency: you can explain, at a business level, how AI and machine learning improve forecasting, replenishment, pricing, and workforce planning, and you can discuss data readiness, change management, and responsible-AI considerations with senior retail/wholesale/distributor executives. You do not need to be a data scientist, but you must be curious and keep learning, and partner / leverage our tech savvy industry and field strategists with customers.
- Comfort using AI-enabled sales tools, such as conversation intelligence, account research, and pipeline analytics, to improve your own and your team's performance.
- A collaborative, open-minded, down-to-earth leadership style, with a record of working effectively with BDRs, presales, alliances, and sales operations.
- A genuine commitment to customer success: you build and maintain positive, long-term, win-win client relationships.
- Excellent written and verbal communication, shown in customer interactions, proposals, internal updates, and Salesforce-based reporting and forecasting.
Must Have Industry Experience- Experience selling AI, machine learning or advanced analytics solutions, or planning and supply chain software, to retailers/wholesalers/distributors.
- Familiarity with retail planning domains such as demand forecasting, replenishment, merchandising, pricing and workforce management.
- Experience building and mentoring diverse sales teams and developing future sales leaders.
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