Bachelor's degree in Business, Sales, Marketing, or related fields, or equivalent experience
5-8 years of sales experience in commercial vehicles or related sectors
Experience with dealer networks and customer demonstrations
Proficiency in CRM systems and productivity tools
Strong negotiation and relationship-building skills
Familiarity with Class 3-6 vehicles and fleet procurement processes preferred
Willingness to travel extensively within the assigned territory
Responsibilities
Develop and execute sales strategies for revenue and profitability
Manage sales activities for commercial vehicles in territory
Identify and pursue business opportunities with fleet customers
Support pricing guidance and proposal development
Maintain sales pipeline and forecasting accuracy
Serve as a product expert regarding vehicle specifications
Conduct product demonstrations and technical presentations
Provide consultative insights on operational fit and total cost of ownership
Create territory growth plans based on market analysis
Collaborate with marketing on events and promotional activities
Gather market feedback for internal teams
Regularly report on performance and market updates
Benefits
Comprehensive health benefits including medical, dental, and vision
Retirement savings plans with company matching
Paid time off and holidays
Opportunities for professional development and training
Employee discounts on products and services
Full Job Description
Job Description:
Job Summary
The Regional Sales Manager (RSM) is responsible for driving commercial vehicle sales across an assigned geographic territory. This role manages dealer relationships, supports fleet customers, and leads sales execution for cargo vans, chassis trucks, upfit solutions, and emerging electric vehicle products. The RSM develops regional sales strategies, identifies new business opportunities, builds strong channel partnerships, and ensures consistent commercial performance.
The role also serves as the voice of the customer by providing market feedback and insights to support product development and business growth.
Key Responsibilities
Develop and execute regional sales strategies to achieve revenue, volume, and profitability goals
Manage commercial vehicle sales activities across assigned territory
Identify and pursue new business opportunities with fleet and commercial customers
Support pricing guidance, quoting, order configuration, and proposal development
Maintain healthy sales pipeline, forecasting accuracy, and CRM activity
Serve as product expert on vehicle specifications, GVWR classes, payloads, and upfit solutions
Conduct product demonstrations, ride-and-drives, and technical presentations
Provide consultative insights on total cost of ownership, duty cycles, routing, and operational fit
Build territory growth plans based on market potential and competitive landscape
Partner with marketing on regional events, trade shows, and promotional campaigns
Gather customer feedback and competitive intelligence to inform internal teams
Provide regular performance reports, forecasts, and regional market updates
Present regional results to leadership during business reviews
Qualifications
Bachelors degree in Business, Sales, Marketing, Automotive Technology, or related field (or equivalent experience)
5-8 years of commercial vehicle, fleet, automotive, or transportation equipment sales experience
Experience supporting dealer networks, quoting processes, and customer demonstrations
Proficiency with CRM systems and productivity tools
Strong presentation, negotiation, and relationship-building skills
Familiarity with Class 3-6 vehicles and fleet procurement processes preferred
Willingness to travel extensively within assigned territory
Key Skills & Attributes
Strong consultative selling and customer engagement abilities
Comfortable with field-based and autonomous work environments
Results-driven mindset with strong ownership and accountability
Ability to translate technical specifications into customer value
Excellent organization, communication, and follow-through
