5+ years of sales experience in the natural products industry, preferably in supplements or health and wellness.
5+ years of experience selling to health food stores or related retail accounts.
Proven track record in managing key accounts and leading sales teams.
Strong ability to build customer relationships and identify sales growth opportunities.
Solid understanding of retail sales, account management, and promotional strategy.
Excellent analytical skills to interpret sales data and make actionable recommendations.
Strong communication and presentation skills for effective interaction with customers and teams.
Responsibilities
Develop and maintain relationships with key regional accounts through regular visits.
Own and execute regional key account strategy to expand distribution and market share.
Analyze account performance and market conditions to identify growth opportunities.
Create and implement account plans and promotional strategies aligned with sales objectives.
Lead monthly and quarterly business reviews with sales leadership on account performance.
Coach and develop Area Sales Representatives to enhance sales execution.
Collaborate with internal teams to support overall sales objectives.
Benefits
Access to Employee Health Clinic for medical needs.
Comprehensive Medical, Dental, and Vision Insurance.
Participation in the Family First Program for work-life balance.
401(K) plan with employer match for future planning.
Educational Reimbursement for continued learning.
Wellness Incentives to promote a healthy lifestyle.
Substantial product discounts for team members.
Generous Paid Time Off and Paid Holidays.
Full Job Description
Job Summary
Better Being is looking for a Regional Sales Manager to lead the HFS field sales team within an assigned region while managing key regional accounts. This position is responsible for driving regional sales performance, developing key account relationships, expanding distribution and market share, and coaching and developing Area Sales Representatives.
Essential Functions
Key Account Management
Develop and maintain strong relationships with regional key accounts, chain locations, buyers, and other key customer contacts through regular account visits and business engagement.
Own regional key account strategy and execution, identifying opportunities to expand distribution, increase market share, strengthen core product placement, and improve promotional effectiveness.
Analyze account performance, market conditions, customer needs, and available industry data to identify growth opportunities and inform account strategies.
Develop and execute account plans, promotional strategies, and initiatives that support customer needs and company sales objectives.
Lead monthly and quarterly key account business reviews with Sales leadership, providing updates on performance, opportunities, risks, priorities, and recommended actions.
Maintain ownership and accountability for regional key account activity, relationships, and results.
Leverage available technology and AI tools to support account analysis, validate conclusions, improve efficiency, and inform decision-making.
Regional Sales Leadership
Lead, coach, and develop Area Sales Representatives within the assigned region, establishing priorities and reinforcing accountability for sales execution.
Guide the team in expanding distribution, increasing market share, improving promotional effectiveness, and strengthening retailer relationships.
Partner with Area Sales Representatives to establish effective territory routing and account priorities while providing in-field coaching and development.
Strengthen execution of company sales, education, and customer marketing initiatives throughout the region and communicate performance, market trends, and business opportunities to Sales leadership.
Recruit and interview Area Sales Representatives as needed.
Participate in sales leadership meetings, customer meetings, industry events, and trade shows.
Additional Responsibilities
Promote collaboration and teamwork across field sales, inside sales, and other business partners to support sales objectives.
Must reside within the assigned region and be able to travel approximately 50-60% of the time throughout the region, including overnight travel as needed.
Support company, department, and safety policies, procedures, programs, and initiatives while maintaining a safe and professional work environment.
Perform other duties and special projects as assigned.
Job Qualifications
5+ years of sales experience in the natural products industry, preferably within supplements, health and wellness, or a related consumer products environment.
5+ years of experience selling to health food stores or related retail accounts.
Demonstrated experience managing key accounts and leading, coaching, or developing a sales team.
Demonstrated ability to build customer relationships, expand distribution, and identify sales growth opportunities.
Strong understanding of retail sales, account management, promotional strategy, and territory management.
Strong analytical and problem-solving skills with the ability to interpret sales and account data and translate findings into actionable business recommendations.
Strong written and verbal communication and presentation skills with the ability to effectively communicate with customers, sales teams, and leadership.
Ability to manage multiple accounts, team priorities, and business initiatives in a geographically dispersed environment.
Proficiency with standard business and sales technology and the ability to effectively leverage available reporting, analytical, and AI tools.
Physical Requirements
While performing the duties of this job, the employee is occasionally required to stand, walk, sit, talk, and hear.
Employee must exert up to 30 lbs. of force occasionally, up to 10 lbs. of force frequently, and/or a negligible amount of force constantly to move objects.
Specific vision abilities required by this job include near acuity, far acuity, depth perception, accommodation, color vision, and field of vision.
This position requires extended periods of sitting and traveling by motor vehicle.
The employee is regularly required to work in a variety of environments, including customer and retail locations, trade shows, and other field locations.
Our Benefits
Join our team and enjoy a comprehensive package of competitive benefits and perks designed to support your well-being and professional growth. Our offerings include:
Access to our Employee Health Clinic for your medical needs.
Comprehensive Medical, Dental, and Vision Insurance coverage.
Participation in our Family First Program, emphasizing work-life balance.
401(K) plan with generous employer match to help you plan for the future.
Educational Reimbursement opportunities to support your continued learning and development.
Wellness Incentives to promote a healthy lifestyle.
Substantial product discounts, because we value our team members as customers too.
Generous Paid Time Off and Paid Holidays, ensuring you have time to rest and recharge.
For more information, check out our website Better Being Careers and join us in experiencing a workplace where your well-being and success are our top priorities.
This description is not intended to be an exhaustive list of responsibilities and qualifications. The position, duties, and qualifications are subject to change at any time.
