Regional Sales Director - West RegionLocation: Western United States
Travel: Approximately 50-70%
Salary Range:$160,000 - $200,000 per yearJob Description1. Regional Sales Leadership & Team Development- Lead, coach, and develop a team of Sales Engineers and Account Managers across the Western United States.
- Establish clear expectations for sales activity, pipeline development, forecasting accuracy, account management, and commercial execution.
- Conduct regular one-on-one coaching sessions, territory reviews, and performance discussions.
- Support recruiting, onboarding, training, and retention of top commercial talent.
- Foster a culture of accountability, collaboration, customer focus, and continuous improvement.
2. Revenue Growth & Commercial Execution- Deliver regional revenue, margin, and new business development targets.
- Drive strategic growth initiatives across color, additive, engineered compounds, and sustainable solutions.
- Ensure consistent execution of Techmer PM's sales process, opportunity management, and pricing strategies.
- Support key customer negotiations, commercial agreements, and business reviews.
- Partner with sales team members to accelerate large opportunities and strategic pursuits.
3. Strategic Account & Territory Management- Develop, manage, and continuously refine a regional commercial strategy that integrates the sales team's individual territory strategies and aligns with the corporate commercial strategic plan.
- Identify market trends, competitive threats, and growth opportunities across the region.
- Maintain executive-level relationships with key customers and industry partners.
- Coordinate customer engagement strategies across multiple locations and business units.
- Support regional succession planning and customer risk mitigation efforts.
4. Forecasting, Pipeline Management & Reporting- Lead regional forecasting processes and provide accurate monthly revenue projections.
- Review pipeline health, opportunity progression, win rates, and sales activity metrics.
- Utilize Salesforce to drive opportunity visibility, accountability, and data quality.
- Analyze performance against budget and develop corrective action plans when necessary.
- Provide regional market intelligence and business insights to executive leadership.
5. Cross-Functional Leadership- Collaborate closely with Technical Service, R&D, Marketing, Supply Chain, Operations, Customer Care, and Product Management teams.
- Help prioritize resources to support customer growth opportunities and resolve critical business issues.
- Act as the voice of the customer within Techmer PM.
- Communicate regional opportunities, challenges, and competitive insights to leadership.
6. Market Development & Industry Engagement- Identify emerging markets, technologies, and application opportunities within the region.
- Support participation in industry associations, customer events, conferences, and trade shows.
- Promote Techmer PM's value proposition, technical capabilities, and innovation pipeline.
- Strengthen relationships throughout the plastics value chain, including OEMs, molders, distributors, and brand owners.
7. Travel & Territory Coverage- Travel throughout the Western Region to support customers, team members, and business development initiatives.
- Conduct regular joint sales calls and customer visits with direct reports.
- Maintain visibility across key accounts, strategic opportunities, and regional operations.
- Travel expectations of approximately 50-70%.
Preferred Qualifications- Bachelor's degree in Business, Marketing, Engineering, Plastics Technology, or related field.
- 7+ years of B2B sales experience in plastics, masterbatch, additives, compounds, or specialty materials.
- 3+ years of people leadership or sales management experience preferred.
- Demonstrated success in strategic account management, business development, forecasting, and team leadership.
- Strong understanding of plastics processing, materials selection, and application development.
- Proficiency with Salesforce and Microsoft Office applications.
Key Performance Indicators (KPIs)- Regional Revenue Growth
- Gross Margin Performance
- New Business Commercialization
- Forecast Accuracy
- Pipeline Coverage and Opportunity Progression
- Strategic Account Growth
- Sales Activity and Customer Engagement
- Team Development and Retention
- CRM Compliance and Data Quality
Compensation: $160,000 - $200,000 per year, based on experience and qualifications.
