Job DescriptionWe're seeking a
strategic and results-driven sales leader to join us as
Regional Sales Director - Vet Channel (Great Lakes Region). In this key role, you'll lead the performance and growth of business-to-business partnerships across a multi-territory region, with a focus on increasing veterinary hospital engagement, same-store sales, and high-quality lead generation.
Reporting to the VP of Veterinary Growth, you'll collaborate closely with our
Territory Partners (independent business consultants) and cross-functional teams to exceed ambitious growth targets in a rapidly scaling and ever-evolving market.
This is a high-impact role ideal for a leader who thrives in a fast-paced, field-based role and is energized by coaching, influencing without authority, and building lasting business relationships.
Location: Great Lakes Region near major airport (eg. ORD, MDW, IND, DTW, MSP)
Travel Requirement: 70% (approx. 15 days/month)
What You'll Do:- Lead the execution of field strategy to drive revenue and partnership expansion within the assigned region.
- Partner with Territory Partners to coach, support, and influence hospital staff and leadership to drive enrollment performance.
- Build and maintain strong relationships across veterinary hospitals and internal teams.
- Conduct frequent in-field visits (60-70% travel) to develop, coach, and evaluate regional opportunities.
- Monitor performance data to identify trends, adjust strategies, and optimize sales effectiveness.
- Lead strategic planning for territory goals and partnerships to maximize regional performance.
- Track success through key metrics including hospital engagement, same-store sales, partner experience, and claims efficiency.
- Collaborate with marketing, operations, and training teams to launch effective campaigns and tools.
- Serve as the primary point of contact for Territory Partners, ensuring clear communication, timely information sharing, and actionable feedback.
Who You Are:- Strategic Leader: You set goals, manage performance, and inspire others to achieve results.
- Data-Driven: Comfortable interpreting dashboards to identify trends and shape sales strategies.
- Influential Coach: Adept at mentoring others without direct authority and driven by shared success.
- Relationship-Oriented: Builds trust quickly and sustains long-term, value-based partnerships.
- High-Energy Executor: Thrives in a fast-moving, field-based role with regular travel and autonomy.
What You Bring:- 5+ years in sales leadership, managing distributed teams or multi-region operations.
- 5+ years of experience building B2B partnerships (veterinary industry preferred).
- Proven track record of achieving or exceeding territory sales goals.
- Familiarity with CRM systems (e.g., Dynamics), route planning tools (e.g., Portatour), and analytics platforms (e.g., Tableau).
- Strong coaching and performance management experience.
- Able to travel 70% across your assigned region.
Preferred Qualifications:- Experience working with - or operating as, a small business owner or veterinary industry partner.
- Familiarity with pet insurance or the veterinary ecosystem.
- Passion for pets and alignment with Trupanion' s vision, mission and values.
Compensation:- The pay range for this position is $105,000 - $135,000, on a full-time schedule.
- Along with base salary, Trupanion employees may be eligible for monthly bonuses.
- We want all employees to be invested in Trupanion's success, so we grant Restricted Stock Units to all new team members. Our new hire grants vest over 4 years.
QualificationsAdditional InformationBenefits and Perks:- Full medical, dental, and vision benefits at no cost to the employee
- Four weeks of paid time off and 9 paid float holidays (you can decide which days are most important to you!)
- Five-week sabbatical after five years of employment
- Open, casual, pet-friendly, and fun office environment
- Free medical health insurance for your pet (1 dog or cat)
- Paid time off to volunteer at nonprofit organizations
- Seattle Office Amenities: Free on-site gym, free dog walking services for office pets during business hours, free parking, and paid ORCA cards.
For more information about Trupanion, visit https://trupanion.com/about
Learn more about how Trupanion has revolutionized our industry and the reimbursement model: https://www.youtube.com/watch?v=vdWZ4KHiPTQ
