Regional Sales Director, East

Runlayer

$130K — $180K *
Enterprise Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of sales leadership experience managing Account Executives (AEs) with a proven track record of meeting team sales targets.
  • Proven ability to close deals personally at the executive level, demonstrating strong negotiation skills.
  • Experience in startup environments, with a demonstrated ability to build and establish new sales regions from scratch.
  • Desire and readiness to contribute to early-stage company development and execution.
  • In-depth knowledge of enterprise sales methodology and a focus on maintaining pipeline hygiene and forecast accuracy.
  • Experience engaging with technical audiences, particularly security and engineering decision-makers.
  • Coaching-oriented leadership style with sound judgment in talent and culture alignment.

Responsibilities

  • Lead and develop a high-performing sales team while fostering a supportive culture.
  • Take responsibility for an established team and business, then grow your own team with a strong talent pipeline.
  • Define and implement the regional go-to-market strategy including territory planning and pipeline management.
  • Manage operational processes like forecasting, deal reviews, and weekly coaching sessions.
  • Secure complex deals by collaborating with engineering, product teams, and other stakeholders.
  • Cultivate relationships with technical and executive buyers, ensuring engagement at all levels.
  • Coordinate with marketing on initiatives such as executive events and customer renewals.

Benefits

  • Competitive salary and equity designed to attract top talent.
  • Paid time off: vacation, sick leave, and parental leave.
  • Professional development budget for conferences, courses, and certifications.
  • Choice of top-tier equipment for an optimal work setup.
  • Comprehensive health benefits including dental and vision coverage.
  • Direct interaction opportunities with innovative clients to see the impact of your contributions.
Full Job Description
About the Role

As our Regional Sales Director for the East, you'll lead and grow Runlayer's sales motion across the Eastern US. You'll take over an existing team of AEs and book of business from day one, then hire and build your own team from there. Reporting to the VP of GTM, you'll be hands-on as both a coach and a closer; running a disciplined operating rhythm, developing rising talent, and winning complex, multi-stakeholder deals with security and engineering buyers. This is an early-stage, build-from-the-ground-up role for someone who's done it before and wants to do it again.

Why You'll Thrive Here
  • Impact: Build the region that proves how AI-first enterprises buy security and governance.
  • Excellence: Lead a team of A-players and partner closely with field engineering and leadership on every deal.
  • Ownership: Start with an existing book and team, and own how the East scales from day one.
What You'll Do
  • Lead, coach, and develop a high-performing team of AEs, and build a culture where great people want to stay.
  • Take over an existing team and book of business, then hire and build out your own team, keeping a strong bench in play.
  • Own regional go-to-market strategy: territory planning, pipeline health, multi-threaded executive alignment, and close plans.
  • Own the operating cadence: forecasting, pipeline inspection, deal reviews, and weekly coaching.
  • Win complex, multi-stakeholder deals by aligning field engineering, product, and partnerships to move them forward.
  • Build relationships with technical buyers (security and engineering leaders) and economic buyers (VPs and C-suite).
  • Partner with marketing on targeted programs and field events like executive dinners, and work with customers on renewal and expansion.
  • Translate what you hear in the field into concrete input on product, pricing, and packaging.


What We're Looking For
  • Directly managed AEs and have a track record of hitting team targets.
  • You've personally closed at the highest level, and can still get in the room and move a deal.
  • Startup sales leadership experience, ideally building an early-stage region from zero; a builder mindset, not just a big-company operator.
  • Genuine early-stage appetite: you want to build something from the ground up again.
  • Command of enterprise sales methodology with rigor around pipeline hygiene, coverage, and forecast accuracy.
  • Comfortable selling into technical audiences: you earn the trust of security and engineering buyers.
  • A coaching-first leadership style and strong judgment on talent and culture fit.
  • You set a high bar and a hard pace, without losing the fun that makes people want to stay.
  • Enterprise SaaS and AI experience preferred; we're industry-agnostic, but that combo is ideal.


Bonus Qualifications
  • Experience selling complex platforms in security, infrastructure, DevOps, or data.
  • A mix of startup/scaleup and larger-company experience, with small-org exposure in your recent roles.
  • Experience building regional playbooks: territory design and field/ABM co-motion with marketing.
  • Familiarity with the MCP and AI agents infrastructure space.


What We Offer

We provide a competitive package designed to attract and retain top talent who can work effectively with enterprise customers.
  • Competitive salary and equity - compensation that reflects your expertise and customer-facing responsibilities.
  • Paid time off - paid vacation, paid sick leave, and paid parental leave.
  • Professional development - budget for conferences, courses, and certifications in AI, enterprise software, and customer success.
  • Top-tier equipment - your choice of laptop and accessories to create your ideal work environment.
  • Health benefits - comprehensive health, dental, and vision coverage.
  • Customer interaction opportunities - work directly with innovative companies and see the immediate impact of your work.


Not quite the right fit? Reach out to with details about your experience and interests.

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