Red Bull

Regional On Premise Manager Central (West) BC

Red Bull$75K — $95K *
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in the On Premise industry, building a strong network of contacts.
  • 3 years of successful sales experience in a relevant field.
  • 2 years of proven management experience in a sales or marketing role.
  • Strong analytical and negotiation skills to drive business outcomes.
  • Fluency in English; proficiency in French is advantageous.
  • Creative mindset with a proactive approach to problem-solving.
  • Proficient in Microsoft Excel and PowerPoint.
  • Valid driver's license required for regular travel.

Responsibilities

  • Live and promote the Red Bull On Premise Culture as a brand ambassador.
  • Monitor and uphold brand standards within the team.
  • Implement the national On Premise strategy for growth across the region.
  • Continuously explore new business opportunities and optimize distribution routes.
  • Engage and build professional relationships with customers in accordance with brand values.
  • Develop customer incentives and promotional activities to enhance engagement.
  • Allocate resources effectively to maximize growth and profitability.

Benefits

  • Travel allowances for necessary field activities.
  • Opportunities for professional development and training.
  • Engagement in a high-performance organizational culture.
  • Collaboration with a dynamic team within the beverage industry.
Full Job Description
The Regional On Premise Manager (ROPM) is responsible for the On Premise development of the brand in the province of British Columbia. Achieved by leading all THREE (3) On Premise Managers (Musketeers/Scouts) effectively and managing and optimizing the available resources to achieve Business Plan objectives. The ROPM trains and develops the Musketeers permanently to secure a high performing team and works closely with the Distribution Partners to continuously optimize the route to market.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • KEY RESPONSIBILITIES
    • Assume and live the Red Bull On Premise Culture. Creation of "kindred spirits" while being a brand ambassador in front of the Musketeers and the On Premise network.
    • Monitor image standard within the Musketeer team regarding the brand premium values of Red Bull.
    • Manage territory and team to drive horizontal and vertical growth by putting the national On Premise strategy into practice.
    • Permanently search for new business opportunities, continuously optimizing route planning to secure perfect outlet coverage in all respective areas.
    • Engage with customers in a professional Red Bull manner to build and strengthen successful business relationships whilst continuing to seek other influential On Premise relationships.
    • Develop and implement incentives and activities for key customers.
    • Allocate resources to achieve the highest growth plan in the region while improving profitability.
  • TEAM FUNCTIONS & DAY TO DAY RESPONSIBILITIES
    • Plan and continuously develop their regional business plan while securing the implementation and execution of plan within the region.
    • Ensure short- and long-term strategies and activities are consistent with national priorities of Red Bull Canada and identify regional opportunities through analyzing market trends and account specific data to understand key business drivers.
    • Communicate strategies to team in an effective manner and demonstrate belief and conviction in plans.
    • Responsible for conducting training sessions with the team towards desired outcome.
    • Coach, lead and train Musketeers on observed job-based strengths and opportunities.
    • Spend a minimum of three (3) days per week in the field with their Musketeers.
    • Develop individual Musketeer targets to ensure regional KPI achievement and drive a high-performance culture.
    • Continuously seek out and engage potential qualified candidates that best fit the Musketeer profile.
    • Screen applicants and effectively assess future candidates leveraging the company resources.


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • Strong On Premise industry knowledge, contacts and experience in "the scene".
  • Minimum of three (3) years sales experience with a strong history of success.
  • Minimum of two (2) years of Management Experience.
  • Strong analytical skills and the ability to negotiate successfully.
  • Excellent communication and coaching skills in English and French.
  • Creative, solution-oriented mindset.
  • Self-motivated and able to work independently.
  • Fully understands and embraces the musketeer profile.
  • Must be proficient in Microsoft Excel and PowerPoint.
  • Must be fluent in English, additional language skills are an asset.
  • This role requires regular travel; candidates must hold a valid, full driver's license
  • EDUCATION (IF APPLICABLE) REQUIRED
  • Bachelor's Degree preferred or equivalent work experience in lieu of degree.
  • LANGUAGE REQUIREMENTS
  • Must be fluent in English, additional language skills are an asset.
  • TRAVEL
  • 40-50%
  • Travel 30-40%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

VancouverBritish Columbia, Canada

CanadaRed Bull Canada

JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry

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