Regional Marketing Director Americas

Regional Marketing Director - Americas

Orlando, Florida, USA  (Hybrid)

Position Summary

Thales is seeking a Regional Marketing Director. The Regional Marketing Director is responsible for translating global marketing strategy into actionable regional initiatives that drive growth, competitiveness, and strong customer engagement across the Americas airline market.

This role acts as the strategic bridge between regional customers and global Marketing and Product teams, ensuring regional insights shape product positioning, segmentation, pricing strategy, and go-to-market execution for Thales IFE (In-Flight Entertainment) solutions.

Key Areas of Responsibility

• Lead regional insights/CMI, in contribution to global marketing and product strategy
  • Monitor regional airline trends and competitive dynamics
  • Capture regional airlines needs through direct engagement and market analysis
  • Leverage regional digital analytics and usage data to understand passengers’ behaviors and engagement trends
  • Deliver consolidated regional insights in bi-monthly reviews with Global CMI and Product Marketing teams
  • Contribute to global segmentation, pricing, and product roadmap discussions with regional inputs
  • Identify local partnership opportunities with Product Management
• Lead all regional marketing activities, in support of customer success pursuits
  • Build and activate engagement plans with Customer Success for key priority target accounts/opportunities
  • Partner with Customer Success to build TVO analyses
  • Act as regional IFE product expert and primary liaison for Product Marketing
  • Adapt global marketing materials and demos for regional pursuits
  • Leverage regional market insights and data to shape regional narrative
  • Conduct product presentations and pitches at regional industry events
  • Build senior-level relationships (C-level) as needed with regional customers, partners, and potential technology providers.

Minimum Qualifications

• 10 years of experience in B2B marketing

• Strong digital acumen with good understanding of cloud technologies and SaaS models

• Ability to effectively interact with C-level in matrix, global organization.

• Commercially astute with the ability to translate market insights into actionable strategies.

• Experience in the Aviation industry (airline, OEM or consulting)

Special Position Requirements

• Applicants must be legally authorized to work in the United States for any employer at the time of hire. This position is not eligible for visa sponsorship or for assuming sponsorship of an employment visa now or in the future.
• The position will require significant flexibility in working hours (Head Office based in Irvine, US) and frequent travels (30% of time) both regional and towards our Irvine Head Office.

The reference Total Target Compensation (TTC) market range for this position, inclusive of annual base salary and the variable compensation target, is between

This reflects how companies in a similar industry and geographic region generally pay for similar jobs. This range helps the Company make pay decisions as one data point among many. Where a position falls within this range is also dependent on other factors including – but not limited to – the employee’s career path history, competencies, skills and performance, as well as the company’s annual salary budget, the customer’s program requirements, and the company’s internal equity. Thales may offer additional benefits and other compensation, depending on circumstances not related to an applicant’s status protected by local, state, or federal law.

(For Internal candidate, if you need more information, please raise HR request through MyThales)

Thales provides an extensive benefits program for all full-time employees working 30 or more hours per week and their eligible dependents, including the following:

•Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance

•Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period

•Company paid holidays and Paid Time Off

•Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program