Bachelor's degree in electrical engineering, Industrial Engineering, Business Marketing, or related field; Master's preferred
5+ years in Marketing, Technical Sales, or Field Application Engineering in Semiconductor, Automotive, Industrial or Consumer electronics sectors
Strong knowledge of current marketing tools and methodologies
Expertise in semiconductor device physics and electrical engineering
Proficient in Microsoft Office, especially Excel and PowerPoint
Fluent in English
Responsibilities
Execute tailored Regional Marketing Strategy to meet local market needs
Own regional KPIs focused on growth, market share, and profitability
Run campaigns to boost demand and brand awareness locally
Identify new customer segments through market analysis
Provide insights on competition and customer behavior
Collaborate with Sales to expedite opportunities through the funnel
Localize global initiatives with Marketing Operations and Product Groups
Monitor personal and regional performance metrics for continuous improvement
Benefits
Strong healthcare benefits (medical, dental, vision) with work/life balance
Tremendous career growth opportunities
401K with company match
Generous PTO and company holidays
Education and wellness benefits
Full Job Description
Position Overview
The Regional Marketing Manager is responsible for executing regional growth strategies to drive revenue and market share for the portfolio across the assigned region. This role acts as the primary link between global strategy and local market execution. The Regional Marketing Manager converts business goals into tangible results by securing near-term revenue through direct OEM negotiations and building a long-term pipeline via early customer engagement and design-in wins. By focusing on high-growth segments and collaborating closely with Sales, Distribution and Global Account Managers, the Regional Marketing Manager ensures commercial success and strengthens the company's market position.
Key Responsibilities
1. Tactical Execution & Regional Growth
Execute the Regional Marketing Strategy by tailoring global objectives to the specific technical and commercial needs of the assigned regional market.
Take ownership of regional KPIs, focusing on revenue growth, market share expansion, and profitability within assigned accounts or segments.
Run regional programs and campaigns that generate demand and increase brand awareness among local customers and partners.
2. Market Intelligence & Customer Advocacy
Identify and penetrate new customer segments and applications through proactive market analysis and demand generation.
Monitor local competitor landscapes, pricing trends, and customer behaviors to provide real-time, actionable insights to the leadership team.
Act as a bridge between the field and the Business Group, ensuring local customer requirements are reflected in global product roadmaps.
3. Sales & Commercial Enablement
Partner closely with Sales (GSM) and Distribution to move opportunities through the funnel, accelerating the transition from "Design-In" to "Design-Win."
Customize value propositions and commercial offers to resonate with specific regional OEMs and Tier-1 customers.
Support the commercial process by optimizing pricing for regional deals while maintaining alignment with global margin targets.
4. Stakeholder Collaboration & Ownership
Work with Marketing Operations and Product Groups to localize global initiatives and provide feedback on their effectiveness in the field.
Coordinate across functions (Sales, Finance, Operations, and Quality) to resolve bottlenecks and ensure seamless delivery to the customer.
Embody a culture of ownership and collaboration, working to remove organizational silos and improve internal communication
5. Performance Reporting
Monitor and report on personal and regional performance metrics, including lead conversion rates, pipeline value, and revenue contribution.
Identify gaps in regional marketing effectiveness and propose tactical adjustments to drive business recovery and growth.
Skills/Competencies
Hard Skills:
Bachelor's degree in electrical engineering, Industrial Engineering, Business Marketing, or related field. Master's preferred
5+ years of working experience in Marketing, Technical Sales, or Field Application Engineering with exposure to the Semiconductor industry, Automotive, Industrial, or Consumer electronics end-equipment.
Strong knowledge of current marketing tools and methodologies
Semiconductor device physics and electrical engineering knowledge
Excellent Microsoft Office skills, including EXCEL, PowerPoint
Fluent in English
Soft Skills:
Excellent communication, presentation and negotiation skills in English
Excellent analytical skills and structured work approach
Highly self-motivated and team-oriented attitude
Strong customer focus and service orientation
Intercultural awareness and ability to work in international teams
What we offer
Strong healthcare benefits (medical, dental, vision, etc.) with work/life balance
Tremendous career growth opportunities
401K with company match
Generous PTO and company holidays
Education and wellness benefits
About Nexperia
Nexperia is a global semiconductor company that designs and manufactures a wide range of semiconductor components. The company was founded in 2017 as a spin-off from NXP Semiconductors and has since become a leading supplier of discrete, logic and MOSFET components. Nexperia's products are used in a variety of applications, including automotive, industrial, consumer and computing. The company has a strong focus on innovation and sustainability, and is committed to reducing its environmental impact through the use of renewable energy and responsible sourcing of materials.
