Position OverviewThe Regional Marketing Manager is responsible for executing regional growth strategies to drive revenue and market share for the portfolio across the assigned region. This role acts as the primary link between global strategy and local market execution. The Regional Marketing Manager converts business goals into tangible results by securing near-term revenue through direct OEM negotiations and building a long-term pipeline via early customer engagement and design-in wins. By focusing on high-growth segments and collaborating closely with Sales, Distribution and Global Account Managers, the Regional Marketing Manager ensures commercial success and strengthens the company's market position.
Key Responsibilities1. Tactical Execution & Regional Growth
- Execute the Regional Marketing Strategy by tailoring global objectives to the specific technical and commercial needs of the assigned regional market.
- Take ownership of regional KPIs, focusing on revenue growth, market share expansion, and profitability within assigned accounts or segments.
- Run regional programs and campaigns that generate demand and increase brand awareness among local customers and partners.
2. Market Intelligence & Customer Advocacy
- Identify and penetrate new customer segments and applications through proactive market analysis and demand generation.
- Monitor local competitor landscapes, pricing trends, and customer behaviors to provide real-time, actionable insights to the leadership team.
- Act as a bridge between the field and the Business Group, ensuring local customer requirements are reflected in global product roadmaps.
3. Sales & Commercial Enablement
- Partner closely with Sales (GSM) and Distribution to move opportunities through the funnel, accelerating the transition from "Design-In" to "Design-Win."
- Customize value propositions and commercial offers to resonate with specific regional OEMs and Tier-1 customers.
- Support the commercial process by optimizing pricing for regional deals while maintaining alignment with global margin targets.
4. Stakeholder Collaboration & Ownership
- Work with Marketing Operations and Product Groups to localize global initiatives and provide feedback on their effectiveness in the field.
- Coordinate across functions (Sales, Finance, Operations, and Quality) to resolve bottlenecks and ensure seamless delivery to the customer.
- Embody a culture of ownership and collaboration, working to remove organizational silos and improve internal communication
5. Performance Reporting
- Monitor and report on personal and regional performance metrics, including lead conversion rates, pipeline value, and revenue contribution.
- Identify gaps in regional marketing effectiveness and propose tactical adjustments to drive business recovery and growth.
Skills/CompetenciesHard Skills:- Bachelor's degree in electrical engineering, Industrial Engineering, Business Marketing, or related field. Master's preferred
- 5+ years of working experience in Marketing, Technical Sales, or Field Application Engineering with exposure to the Semiconductor industry, Automotive, Industrial, or Consumer electronics end-equipment.
- Strong knowledge of current marketing tools and methodologies
- Semiconductor device physics and electrical engineering knowledge
- Excellent Microsoft Office skills, including EXCEL, PowerPoint
Soft Skills: - Excellent communication, presentation and negotiation skills in English
- Excellent analytical skills and structured work approach
- Highly self-motivated and team-oriented attitude
- Strong customer focus and service orientation
- Intercultural awareness and ability to work in international teams
What we offer- Strong healthcare benefits (medical, dental, vision, etc.) with work/life balance
- Tremendous career growth opportunities
- 401K with company match
- Generous PTO and company holidays
- Education and wellness benefits
