Regional Market Leader

Regional Leader - Southern California
NOW CFO • Los Angeles Metropolitan Area • Hybrid • Full-time, Exempt
Confidential SearchTitleRegional Leader - Southern CaliforniaLocationLos Angeles Metropolitan Area (Hybrid)Reports ToChief Operating OfficerTypeFull-time • ExemptCompensation$250,000 - $350,000 base + performance bonusEquityHigh-performing leaders may be considered for equity participation over time
The Opportunity
This is more than a leadership role, it is a rare opportunity to shape and build a regional practice from the ground up with the full backing of a growing national firm behind you. The Regional Leader for Southern California will be the face of the firm in this market, driving business development, cultivating long-term client relationships, and building a team of high-performing financial consultants who deliver exceptional results for clients.

We are looking for someone who has both the vision to see where this market can go and the operational discipline to execute against it. If you have spent your career building someone else's practice and are ready to build your own with the infrastructure, brand, and leadership support of an established firm this is the opportunity you have been waiting for.

For leaders who demonstrate sustained performance and strategic impact, the firm is open to exploring equity participation as part of a long-term compensation structure. We believe the best partnerships are built over time, and we are committed to rewarding those who help shape the firm's future.

Key Responsibilities
Business Development & Market Growth

• Drive top-line growth for the Southern California market by building and managing a robust pipeline of new. client opportunities through networking, referral relationships, and direct outreach.
• Hire, develop and manage high - performing dedicated business developers.
• Develop and execute a regional business plan focused on growth strategies, brand positioning, and market differentiation that advances firm-wide goals.
• Cultivate strategic referral partnerships with CPA firms, law firms, private equity groups, investment banks, and commercial lenders across the SoCal market.
• Lead proposals, pricing conversations, scope definitions, and contract negotiations with prospective clients
• Represent the firm at regional industry events, associations, and speaking engagements. Focus on building brand awareness and credibility across the market.
• Identify and actively pursue new target clients while nurturing and expanding existing relationships
• Achieve and consistently exceed regional revenue, utilization, and growth targets.

Practice Leadership & Team Building

• Oversee day-to-day operations of the Southern California practice, driving performance and accountability across all active engagements.
• Recruit, onboard, develop, and retain a high-performing team of CFO, Controller, and accounting consultants who reflect the firm's standards of excellence.
• Manage consultant deployment, utilization, and performance to meet both client expectations and firm financial objectives.
• Build a regional culture grounded in professionalism, urgency, collaboration, and continuous improvement.
• Partner with national leadership to implement strategic initiatives, share best practices, and contribute to the firm's overall direction and growth.
• Mentor and develop team members, creating clear paths for growth within the NOW CFO platform.

Client Relationship & Service Excellence

• Serve as executive sponsor and senior point of accountability for key client relationships across the region.
• Ensure the highest standards of service delivery across all active client engagements, monitoring quality and client satisfaction on an ongoing basis.
• Step into selecting client engagements to provide senior-level financial advisory support where needed.
• Drive long-term client retention and account expansion by proactively addressing issues and identifying new opportunities to add value.
• Serve as a trusted advisor to client leadership teams bringing the perspective and instincts of a seasoned financial executive to every engagement.

Strategic Contribution

• Provide market intelligence and local insights that inform the firm's strategic priorities and service offerings.
• Contribute to the firm's leadership conversations around growth, hiring, service expansion, and competitive positioning.
• Own the full P&L for the Southern California practice, with direct accountability for revenue, margin, and profitability targets.
• Represent the Southern California market's perspective as an engaged voice within the broader leadership team.

Qualifications
Required

• 15+ years of progressive experience in finance, accounting, CFO services, or financial advisory.
• Demonstrated success in business development, pipeline building, and closing new client engagements.
• Proven track record of leading and developing teams of senior-level professionals.
• Established credibility and a strong professional network within the Southern California business community.
• Executive presence with strong communication, presentation, and relationship-building capabilities.
• Entrepreneurial mindset with a high degree of personal accountability and urgency.
• Ability to operate effectively at both the strategic and execution level.

Preferred

• Prior experience as a CFO, VP of Finance, or senior financial executive.
• CPA, MBA, or equivalent professional credentials.
• Prior experience owning or contributing to a regional or practice-level P&L, including budgeting, SG&A management, and margin optimization.
• Background in a regional or national CPA or advisory firm at the Director, Managing Director, or Partner level.
• Experience with the fractional, outsourced, or interim professional services model.
• Familiarity with private equity-backed, owner-operated, or middle-market company environments.
• History of building or contributing to a greenfield or high-growth market practice.

Compensation & What We Offer

• Base salary of $250,000 to $350,000 commensurate with experience.
• Performance-based bonus tied directly to regional revenue growth and practice performance.
• High-performing leaders may be considered for equity participation over time. We believe in building long-term partnerships with those who shape the firm's future.
• Full benefits package including medical, dental, vision, and 401(k).
• The autonomy to build and lead your own market with the backing of a national brand, proven operating model, and leadership team that is invested in your success.
• A high-trust, entrepreneurial culture that moves fast, rewards results, and values the people who drive them.