University degree in Marketing or equivalent experience
3-5 years managing integrated marketing campaigns
Strong consulting, project management, and presentation skills
Expertise in go-to-market strategies and business performance
In-depth knowledge of inbound marketing, SEM, SEO, and social media
Experience with marketing automation tools like Eloqua
Strong analytical skills with budget management experience
Responsibilities
Develop and implement go-to-market strategies for the Americas region
Translate global marketing requirements into tailored local campaigns
Collaborate with local marketing officers and internal stakeholders
Optimize campaign performance across all channels
Provide expert advice and support to internal customers
Manage content creation and production for integrated campaigns
Coordinate with data analysts for target group segmentation
Benefits
Flexible working model with mobile and office options
Opportunity to work in a complex, matrix organization
Engagement with top management and key stakeholders
Access to a global network and resources at TÜV Rheinland
Focus on professional development and creative problem-solving
Full Job Description
Job Description (if text exceeds 260 words)
The Marketing Go-To-Market Manager for the region Americas (NAM/SAM: Mexico, US, Argentina, Chile and Brazil) will be responsible for developing and implementing successful G2M strategies and marketing activities/campaigns to drive customer engagement, lead generation, business growth and brand awareness across the region in alignment with the global business marketing and communication strategy.
This role will be responsible for effectively translating and implementing the global strategic product marketing requirements of the business fields and the Corporate Global Office Marketing & Communications into tailored marketing and communication activities, utilizing the budget cost-effectively, measured by KPIs and campaign management.
The Marketing Go-To-Market Manager will align closely with the local marketing and communication officers and other internal business stakeholders in the Americas to ensure effective implementation of strategies and campaigns.
This role will report directly to the Senior Marketing Manager for the region Americas and with a dotted line to the global business officers for marketing and communications who are mainly based at TÜV Rheinlands Headquarter in Cologne, Germany and with whom the Go-To-Market Manager will work together closely.
Continuous optimization of campaign performance across all channels as well as development and implementation of measures to optimize campaigns
Face-to-face contact and expert advice for internal customers (business streams)
Operational responsibility for the use of funds and their effectiveness based on the budget
Development of ideas and mediation, e.g. between internal customers and downstream teams
Collaboration with key stakeholders, e.g. in the implementation of activities and the coordination of parallel campaigns and/or with data analysts, e.g. for the segmentation and validation of target groups and recommendation of channels to reach the target group
Creation of a content calendar / asset concept, management of content creation and production across all channels as part of an integrated campaign
Education
University Degree in Marketing or equivalent work experience Work Experience
University degree or comparable professional qualification in marketing
At least 3-5 years of experience in managing integrated marketing & communications campaigns, also involving internal and/or external agencies
Strong and proven consulting skills, project management skills and presentation skills
Expert knowledge in the creation of go-to-market strategies, business performance and planning processes as well as the ability to effectively contextualize future plans in the current context
In-depth knowledge and experience in inbound and performance marketing, marketing automation as well as SEM, SEO and social media / mechanisms (digital marketing)
Networker with the ability to work in a complex matrix organization both upwards and downwards and in a team and to ensure that key stakeholders, such as top management, are involved on an ongoing basis
Strong experience in visualizing issues, conceptual thinking, excellent judgment and creative problem-solving skills
High degree of creativity, strong communication skills, assertiveness and hands-on mentality as well as living a proactive approach
Strong planning and organizational skills with the ability to multitask successfully and high awareness of meeting goals and deadlines
Strong customer focus with the ability to persuade, engage and build effective relationships with colleagues
Independent, solution- and result-oriented way of working, high degree of personal responsibility
Experience with marketing automation tools, such as Eloqua
Experience with budget allocations and BI and analysis tools (e.g. Power Pivot, SAP) as well as interpreting data
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