Position Summary:The Events & National Account Manager owns the end-to-end performance of our Field Marketing Event team as well as our retail partnerships with Lowe's, Sam's Club, BJ's, and Costco, serving as the primary point of accountability for revenue, lead generation, and store-level execution across an assigned territory. This role combines field leadership, data-driven program management, and executive-level relationship building to maximize the productivity of every store within the program.
The successful candidate will spend significant time in stores coaching associates, equipping lead takers with the tools and training they need to succeed, and engaging both store leadership and district and regional management across our retail partners. They will translate performance data into clear, actionable business reviews and build a strategic roadmap that grows revenue from the Lowe's, Sam's Club, BJ's, and Costco channels year over year.
Key Responsibilities:- Deliver PK trainings to Home Depot store associates and department supervisors on a regular cadence to build product fluency, confidence, and lead-generation behaviors.
- Develop and refresh training content (in-store demos, talk tracks, leave-behinds, and digital materials) to reflect new products, promotions, and seasonal priorities.
- Measure training effectiveness by tracking lead volume, quality, and conversion before and after each session, and adjust curriculum based on results.
- Manage day-to-day performance of all stores in the assigned territory, with clear weekly and monthly lead generation targets per store.
- Lead Field Lead Generation activities in store, including event execution, in-aisle engagement programs, promotional displays, and associate-driven referrals.
- Coach lead takers on prospecting techniques, qualifying questions, and handoff quality to drive higher set rates and sit rates downstream.
- Identify underperforming stores and design targeted intervention plans that include training, staffing, merchandising, and event support.
- Advocate for the program during Home Depot store visits, district meetings, and regional reviews, establishing our brand as a leading service provider. Develop and sustain trusted relationships within Home Depot Stores.
- Create and own a strategic plan for the Home Depot program that defines revenue targets, growth initiatives, investment priorities, and resource needs.
- Drive revenue growth from Field Lead Generation activities by prioritizing the highest-ROI stores, events, and product categories.
- Partner cross-functionally with Sales, Marketing, Operations, and Installation teams to ensure leads convert efficiently and customer experience remains best in class.
- Forecast and budget field activity spend, event costs, and staffing against expected lead and revenue returns.
- Review lead taker data weekly to identify trends in productivity, lead quality, store mix, and event ROI.
- Prepare and present business reviews (weekly, monthly, and quarterly) with clear key findings, root-cause analysis, and prioritized action items for both internal leadership and Home Depot counterparts.
- Translate data into action by turning insights into specific coaching plans, training topics, event adjustments, and staffing decisions.
- Maintain accurate reporting in CRM and lead management systems to ensure pipeline visibility and forecasting integrity.
- Other duties as assigned
Compensation: is based on experience; $90,000+ (Based on experience) + plus generous bonus structure Requirements- Bachelor's degree in Business, Marketing, or a related field, or equivalent professional experience.
- 3-5 years of experience in field sales, retail program management, lead generation, or big-box partnership management.
- Demonstrated track record of driving revenue growth in a retail or in-store environment.
- Experience training, coaching, and motivating front-line retail associates.
- Strong analytical skills with the ability to interpret lead, sales, and conversion data and translate it into a business narrative.
- Proficiency in Microsoft Excel and PowerPoint; comfort with CRM and lead management platforms (e.g., Salesforce).
- Excellent verbal and written communication skills, including the ability to present to executive-level retail partners.
- Valid driver's license and ability to travel regularly to stores within the assigned territory.
- Direct experience working with The Home Depot, Lowe's, or another national big-box retail partner highly preferred.
- Background in home improvement, home services, or another consultative, lead-driven sales model preferred
- Preferred experience includes developing event-based or in-store lead generation programs from inception.
Benefits- 401(k) with matching program
- Dental insurance
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
