CBRE Group, Inc

Property Marketing Strategist

CBRE Group, Inc • $90K — $135K *
Los Angeles, CA 90011In-Person
Real Estate & Construction
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree preferred, or equivalent experience.
  • 5-8 years of relevant marketing experience, preferably in commercial real estate.
  • Experience in staff management, including coaching and performance appraisal.
  • Strong negotiation skills with key stakeholders.
  • Proficient in writing reports and creating promotional materials.
  • Leadership skills to motivate and guide teams towards operational targets.
  • In-depth knowledge of Microsoft Office and basic Adobe software.

Responsibilities

  • Lead the CBRE Calibre Creative Group team in the region.
  • Collaborate with sales teams and clients to create effective marketing strategies.
  • Develop and present sample materials for large client pitches.
  • Establish and monitor marketing plans and budgets for major clients.
  • Ideate and present property marketing strategies for internal feedback and client approval.
  • Stay current with marketing trends and technology for campaign application.
  • Act as a subject matter expert in property marketing strategy, guiding teams and clients.

Benefits

  • 401(K) plan to support retirement savings.
  • Comprehensive health insurance coverage.
  • Dental and vision insurance options.
  • Life insurance for employee's financial security.
Full Job Description
About The Role:

As a CBRE Senior Marketing Manager (Property Marketing Strategist), you will be responsible for leading a regional team in the development and execution of marketing strategies, deliverables and activities associated with helping commercial real estate owners market their assets (commercial developments or existing buildings) to prospective occupants and their brokers.

This person is not only a master marketer but a prolific storyteller with the ability to conceptualize campaigns and promotional materials independently. The ideal candidate has strong leadership capabilities and is a natural strategic thinker.

This job is part of the General Marketing job function.

CBRE Calibre Creative Group | CBRE

What You'll Do:

  • Lead CBRE Calibre Creative Group for the region.
  • Build meaningful relationships with our sales teams and clients, working collaboratively to determine the accurate marketing strategy for their listings.
  • Develop and present sample materials and go-to-market strategies for large pitches, clearly and convincingly articulating the value-add of CBRE Calibre Creative Group.
  • Build, implement and track marketing plans and budgets for premier listings and clients-including objectives, timelines, marketing elements, costs, resources, media buys, etc.
  • Ideate and present property marketing strategies, plans and ideas internally to sales teams (to garner feedback/support) and externally to clients (to secure feedback/approval).
  • Stay up to date on the latest marketing strategies, tactics and technologies to apply to campaigns.
  • Act as a centralized subject matter expert on property marketing strategy, disseminating information about process, technology adoption and KPIs.
  • Lead multiple projects simultaneously with limited direction.
  • Champion the career development of team members and continual improvement of work product.
  • Prepare and present monthly and quarterly marketing reports for management and clients, determine optimizations to implement and strategies to pivot based on the data.
  • Offer support with special projects as needed and as time allows.

What You'll Need:

To perform this job successfully, an individual will need to perform each crucial duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

  • Bachelor's Degree preferred with 5 - 8 years of relevant experience. In lieu of a degree, a combination of experience and education will be considered.
  • Experience in the areas of staffing, selection, training, development, coaching, mentoring, measuring, appraising, and rewarding performance and retention is preferred.
  • Ability to empower and negotiate effectively with key employees, top management, and client groups to take desired action.
  • Ability to write reports, manuals, speeches and articles using distinctive style.
  • Ability to solve advanced problems and deal with a variety of options in complex situations.
  • Leadership skills to motivate the team to achieve broad operational targets with impacts on own job discipline, multiple job disciplines, and department.
  • In-depth knowledge of Microsoft Office products and basic knowledge of Adobe products.
  • Extensive organizational skills and an advanced inquisitive mindset.
  • Intermediate math skills. Ability to calculate complicated figures such as percentages, fractions, and other financial-related calculations.
  • Experience in (or familiarity with) the commercial real estate industry is preferred, but not mandatory.

CBRE carefully considers multiple factors to determine compensation, including a candidate's education, training, and experience. The minimum salary for the Senior Marketing Manager position is $90,000 annually and the maximum salary for the Senior Marketing Manager position is $135,000 annually. The compensation offered to a successful candidate will depend on their skills, qualifications, and experience. Successful candidates will also be eligible for a discretionary bonus based on CBRE's applicable benefit program. This role will provide the following benefits: 401(K), Dental insurance, Health insurance, Life insurance, and Vision insurance.

About CBRE Group, Inc

CBRE is a vertically integrated global commercial real estate services and investment firm. The company was established in 1992 and is headquartered in Chicago, Illinois, United States.

CBRE Group, Inc Careers

Join the world-class team at CBRE Group, Inc, the global leader in real estate services and investment. At CBRE, we are committed to fostering a culture of innovation, diversity, and professional growth. Our team is composed of industry-leading experts who are passionate about shaping the future of real estate.

Work You’ll Do

At CBRE, you will have the opportunity to engage in transformative projects that reshape the landscape of modern real estate. Our professionals lead with expertise and a deep understanding of industry needs, making CBRE the epitome of excellence in the real estate sector.

Explore Job Opportunities and Internships

Whether you're starting your career or looking to make a significant impact in the real estate industry, CBRE offers a range of job opportunities and internships that will harness your skills and expand your horizons. From positions in management to roles in research and analytics, your perfect job awaits.

Innovate and Lead

Join a team where innovation and leadership go hand in hand. CBRE empowers its employees to take the lead on projects, encouraging a culture of leadership that permeates every level of the company. With CBRE, you can transform your career trajectory through meaningful work that drives the real estate market forward.

Professional Growth and Development

CBRE is dedicated to the professional growth of its employees. With comprehensive diversity training and leadership development programs, we ensure that every team member has the resources to succeed. Our commitment to professional development is unmatched, offering continuous learning opportunities and career advancement.

Benefits and Culture

At CBRE, we understand that our employees are our greatest asset. That’s why we offer competitive benefits that support both your professional and personal life. Our inclusive culture champions diversity, encouraging a workplace where every voice is heard and valued.

Networking and Career Advancement

Enhance your career through CBRE’s vast networking opportunities. Connect with industry leaders, participate in global conferences, and engage in groundbreaking projects. Our robust networking channels foster connections that lead to dynamic career opportunities and lasting professional relationships.

Join Our Team

Ready to advance your career at CBRE Group, Inc? Explore our current job openings and find out how your skills and interests align with our needs. We are always on the lookout for passionate, creative, and solution-driven team players.

Stay Connected

Keep up to date with the latest from CBRE careers by subscribing to our job alert emails. Tailor your subscription to receive updates that match your career preferences and discover the exciting opportunities that await.

Apply Now

Start your journey with CBRE today. Submit your resume, prepare for your interview, and get ready to join a company where your career will flourish. Let’s build a better future together.

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At CBRE Group, Inc, we don’t just offer jobs—we offer careers that make a difference. Join us and be a part of our journey to shape the world of real estate.
Learn more about CBRE Group, Inc
Size
105,000 employees
Market Cap
$23.8 billion
Industry
Real Estate & Construction
Net Income
$751.9 million
Founded
1906
5 Year Trend
+9.8%
Revenue
$23.8 billion
NASDAQ
CBRE
* Ladders Estimates

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