Direct experience in-platform, avoiding managed-service structures
Strongly analytical with experience optimizing media programs
Familiarity with mobile app acquisition and analytics platforms
Responsibilities
Own strategy and execution across various programmatic channels
Manage campaign setup, optimization, and budget allocation
Lead inventory strategy, including PMP setup and exchange buying
Standardize buying workflows to improve efficiency across channels
Collaborate with cross-functional teams to enhance campaign performance
Build scalable media buying infrastructure and best practices
Monitor trends and provide actionable optimization recommendations
Benefits
Opportunity to work in a highly collaborative environment
Direct impact on strategy and execution of key marketing initiatives
Exposure to cutting-edge performance marketing tools and techniques
Professional growth in a fast-paced and evolving industry
Supportive culture for independent work and decision-making
Full Job Description
Right Side Up is looking for experienced Senior Manager, Performance Marketing Consultants with deep hands-on expertise across programmatic media buying, DV360, YouTube, display, video, and broader performance acquisition channels.
The ideal consultant is highly operational, comfortable working directly in-platform, and able to own both strategy and execution without a lot of hand-holding. They should understand the technical infrastructure behind programmatic buying, know how to optimize complex media environments, and bring a sharp point of view on inventory, measurement, and scalable buying workflows.
Responsibilities
Own hands-on strategy and execution across DV360, YouTube, display, video, and programmatic buying channels
