5+ years of hands-on mobile User Acquisition experience
Proven UA lifecycle management from strategy to execution
Experience managing significant paid media budgets across various channels
Deep expertise in performance marketing platforms like Meta and Google Ads
Strong grasp of key marketing metrics: CAC, LTV, ROAS
Ability to effectively present as a strategic advisor
Excellent communication skills for translating business needs into product requirements
Passion for AI in marketing and enthusiasm for automation initiatives
Strong analytical mindset for data-driven decision-making
Self-starter comfortable in a fast-paced, early-stage environment
Responsibilities
Own User Acquisition strategy and execution for client accounts from onboarding to optimization
Develop growth strategies in line with customer revenue and profitability goals
Define and generate creative strategies and concepts via collaboration with designers or AI tools
Launch and optimize campaigns across various acquisition channels including Google Ads and TikTok
Analyze campaign performance, communicate results, and uncover growth opportunities
Establish trusted relationships with customers as a strategic UA partner
Support sales presentations and customer strategy discussions
Assist in onboarding new customers and contribute to business growth
Collaborate with Product Management and Engineering on AI-powered automation tools
Test AI tools, provide feedback, and prioritize product improvements
Validate features using real customer campaigns and translate needs into product specifications
Define best practices to scale UA through AI while ensuring quality
Benefits
Opportunity to influence next-generation AI-powered marketing products
Collaborative work environment with Product and Engineering teams
Hands-on involvement in both User Acquisition and product innovation
Access to advanced AI tools for campaign management and design
Dynamic, fast-paced company culture with growth potential
Participation in sales and strategy discussions with customers
Full Job Description
About the Role
This is a unique opportunity to combine hands-on User Acquisition with product innovation.
You'll own end-to-end UA for a portfolio of customers while partnering closely with Product and Engineering to build AI agents and automation that redefine how performance marketing is executed. Your day will be split between operating campaigns, advising customers, and helping design the tools that will eventually automate much of the work you do today.
This role is ideal for someone who has personally owned the entire UA lifecycle and wants to influence the next generation of AI-powered marketing products.
What You'll Do
Own end-to-end User Acquisition strategy and execution for customer accounts from onboarding through ongoing optimization.
Develop growth strategies aligned with customer revenue, ROAS, CAC, and profitability goals.
Define creative strategy, generate creative concepts, and partner with designers or AI tools to produce high-performing assets.
Launch, manage, and optimize campaigns across Google Ads, Meta, TikTok, Apple Search Ads, Unity, and other acquisition channels.
Analyze campaign performance, communicate results to customers, and identify opportunities for growth.
Build trusted relationships with customers and serve as their strategic UA partner.
Support the sales process by participating in customer presentations, product demos, and strategy discussions with prospective customers.
Help onboard new customers and contribute to growing the business.
Partner closely with Product Management and Engineering to design AI-powered workflows, agents, and automation for UA.
Test new AI tools, provide structured feedback, and help prioritize product improvements.
Validate new features using real customer campaigns and translate customer needs into product requirements.
Help define best practices that enable UA to scale through AI while maintaining performance and quality.
What We're Looking For
5+ years of hands-on mobile User Acquisition experience.
Proven experience owning the entire UA lifecycle, from strategy through execution and reporting.
Experience managing meaningful paid media budgets across multiple acquisition channels.
Deep expertise with Meta, Google Ads, TikTok, Apple Search Ads, Unity, and other performance marketing platforms.
Strong understanding of attribution, incrementality, CAC, LTV, ROAS, and mobile measurement.
Comfortable presenting to customers and acting as a strategic advisor.
Excellent communication skills with the ability to translate business problems into product requirements.
Passion for AI and excitement about building products that automate marketing workflows.
Strong analytical mindset and comfort working with data to drive decisions.
Self-starter who enjoys operating in an early-stage, fast-moving environment.
