Program Manager, Communications, Greater Central Coast Division

Organization:

SHSO-Sutter Health System Office - Santa Barbara

Position Overview:

In coordination with the leadership for the assigned communications area, contribute to, develop and support innovative communication plans, strategies, and messaging that engage audiences in novel and compelling ways that inspire, influence and inform. Takes a proactive research and Lean-based approach to developing and implementing multi-audience and multi-stakeholder, internal and external communications plans and providing tactical execution for assigned focus area(s) that build awareness, understanding and commitment to Sutter Health. Support the development and implementation of communication strategies and plans that advance Sutter Health's culture, explain key focus area initiatives, and foster an understanding of business strategies.

Manage and support portions of innovative and integrated campaigns and/or activities and events employing a variety of channels and vehicles and cultivating a unified corporate identity through illustrative graphics, engaging photos, inspirational videos, and effective messaging. Cultivate a unified corporate identity through illustrative graphics, classic typography, engaging photos, inspirational videos and on-point messaging. Ensure the consistent and appropriate use of Sutter Health’s brand assets. As a key member of communications, provide analytical support and guidance to multifunctional teams across assigned focus area and business initiatives to drive communication results that build awareness of Sutter Health’s advantages and differentiators, while protecting and enhancing Sutter Health’s brand and reputation. This includes proactively identifying, addressing, and mitigating issues. Oversees contract communication professionals to ensure aligned communications around strategic priorities. Continually evaluates communications plans and collateral to ensure the effectiveness of the content and distribution methods.

Potential Focus Areas:
§Executive Communications/Thought Leadership
§Issues Management/Reputation Management/Corporate Affairs
§Media Relations/External Communications
§Enterprise & Systemwide Communications

Job Description:

Hybrid requiring 8-12+days per month onsite. Ideal candidate will live within 45 minutes of Santa Barbara.

Communications Planning and Implementation

• Use personal initiative, creativity, strong judgment, constituent research and strong constituent relationships to support communications for designated audiences
• Conceptualize, develop and implement portions of communications campaigns in support of organizational strategy
• Encourage and cultivate focus-area news and stories to share with, and inspire system-wide audiences through, strong relationships with subject matter experts
• Develop and integrate messaging into broader Sutter Health communications and marketing strategies
• Collaborate with department staff to ensure communications deliverables meet time, cost, quality and strategic standards, as well as adherence to key performance indicators and brand standards
• Encourage and develop efficient work and tracking processes
• In collaboration with other marketing and communications leaders, advance and undertake research/audit initiatives that inform and assess effectiveness of proposed and existing communications strategies or channels, employee perceptions or communications preferences, etc.
• Keep assigned focus area leader of key communications activities and their value
• Interpret and enforce compliance with the latest AP Stylebook, as well as Sutter Health publications style and brand style guides
• Adhere to strategic communications plans, and meet associated deadlines and delivery dates
• Create and maintain a library/repository of communications material about the targeted focus area
• Partner with Sutter Health Communications colleagues on the planning and implementation of initiatives that advance and support Sutter Health’s mission, strategic vision and plan

Additional Accountabilities

• Conceptualize and implement coordinated internal campaigns and employee engagement strategies in support of the organization’s reputation and culture building work
• Oversee project management and communications support of division initiatives
• Serve as a communications consultant on key projects and initiatives

• Oversee and support content development and establish standards for internal communications, including newsletters, announcements, email, scripts, web pages, special reports, speeches, presentations, and videos
• Supervise annual editorial calendars, content and platforms for traditional and online internal communication in coordination with Sutter Health communication colleagues
• Make appropriate arrangements to ensure that communications materials are accurate, error-free, timely and produced within budget, including identifying and seeking appropriate and necessary reviews in advance of publication
• Manage vendor, freelance and/or agency relationships to help ensure high-quality, cost-efficient communications
• In coordination with leaders in the communications department, support legal and crisis communications involving various audiences
• Oversee quantitative and qualitative metrics and analytics to measure and evaluate engagement, effectiveness and performance, while identifying opportunities to advance communications strategies

EDUCATION:
Equivalent experience will be accepted in lieu of the required degree or diploma.

Bachelor's: Communications, English, Journalism, Marketing, Public Relations (PR), or related field.

TYPICAL EXPERIENCE:

5 years of recent relevant experience.

SKILLS AND KNOWLEDGE:
Knowledge of strategic communications planning; social networking; graphic standards and corporate identity management; graphic design principles and production; news, feature, leadership presentations; script writing and editing techniques; publications development, production, and management; principles of photography and audio/video production; Web site development and maintenance; audience list maintenance, and special events coordination.

Professional communication (written and verbal) and interpersonal skills, presentation and negotiation competencies, with the ability to interpret corporate goals and translate them into an effective communications/constituent relations plan.

Current knowledge of regional, state and national health care and medicine issues, Northern California current events, and cultural and health care trends.
Business acumen and exceptional analytic skills with the proven ability to provide innovative communication solutions to complex problems and to meet business objectives.

Exceptional attention to detail with time management and organization skills, including the demonstrated ability to maintain production schedules and strictly adhere to multiple timelines and budgets.

Functional knowledge of selecting/hiring third-party talent for creative services, graphic design and production, publication development and management, market research and advertising.

Understanding of and experience with Lean or other process improvement philosophies and methodologies.

Competency in Microsoft Office suite, including working knowledge of graphic design, data management, and statistical analysis software.

Assess and understand target audience attitudes, opinions, and preferences; and then, develop communications to build consensus, awareness, or inform.

Energize, mobilize, and influence by fostering productive and collaborative working relationships with internal and external constituencies, including the effective management of resources.

Synthesize information and ideas across a variety of subject matter areas and to create communication plans that generate an engaging and positive reader experience.

Manage, prioritize and drive multiple projects in an ever-changing environment to deliver quality products and services on-time and on-budget.

Negotiate effectively with staff, senior management, vendors, media partnerships, external agencies and organizations.

Identify and solve complex problems, generate actionable recommendations, and make informed decisions based on the analysis of multiple sources of information while providing new perspectives on existing solutions.

Build collaborative working relationships with peers, other departments, stakeholders, management, and vendors to achieve marketing goals and corporate objectives.

Job Shift:

Days

Schedule:

Full Time

Days of the Week:

Monday - Friday

Weekend Requirements:

Occasionally

Benefits:

Yes

Unions:

No

Position Status:

Exempt

Weekly Hours:

40

Employee Status:

Regular

Pay Range is $106,745.60 to $160,118.40 / annual salary

The posted pay range is based on the position's primary work location. Candidates who reside and work outside of that location may be subject to a different pay range based on their work location. Candidate starting salaries consider multiple factors, including, but not limited to a candidate’s experience, education, skills, licensure, certifications, departmental equity, training, and organizational needs. Base pay is only one component of Sutter Health’s comprehensive total rewards program. Eligible positions also include a comprehensive benefits package.