Texas Capital Bank is seeking a strategic Salesforce Marketing Cloud (SFMC) expert to lead the execution of scalable, data-driven marketing solutions. This role will translate marketing goals into technical strategies, manage the SFMC platform and roadmap, and ensure seamless integration with Salesforce and Customer Data Platform. Acting as a key liaison between marketing, technology, and analytics teams, the ideal candidate will drive automation, personalization, and governance while maintaining high standards of data quality, compliance, and campaign performance in a fast-paced, agile environment.
Responsibilities - Translate marketing goals into SFMC solutions and data enablement strategies, collaborating with the Technology team to ensure infrastructure supports scalable campaign execution
- Accountable for Marketing Cloud platform, solution roadmap, release management and support; partner with stakeholders and product team to validate requirements
- Serve as business SFMC subject matter expert on automation, personalization, deliverability, and governance
- Act as the bridge between marketing, technology, and analytics teams, ensuring alignment of data strategies with business priorities and technical feasibility
- Review current lead flow rules and prioritization
- Facilitate definition of key populations and audiences within the Customer Data Platform
- Manage Salesforce Marketing Cloud Automations and Journeys that populate data from data extensions with appropriate task and event creation
- Lead all aspects of customer communication across email, Cloud Pages, and subscription lists-ensuring accuracy, quality, and compliance
- Oversee business unit deployment with technology; manage Salesforce Marketing Cloud pipeline leveraging multiple business units synced to Sales Cloud that rely on the Salesforce Marketing Cloud Multi-Org Connector to Sales Cloud
- Analyze data sets, define mapping and transformation logic, and ensure seamless ingestion and enrichment processes in SFMC
- Stay current on SFMC updates and industry best practices
- Lead in a fast-paced, agile environment
- Perform additional ad hoc tasks as needed
Qualifications- Bachelor's degree in Computer Science, Marketing, Data Science, or a related field
- At least 5 years of experience as Product Manager, Data Product Owner, or a Business Analyst focusing on customer data, Martech, or data platforms
- Familiarity with Customer Data Platforms (CDPs), preferably Data Cloud and Salesforce Marketing Cloud, and a solid understanding of data integration processes
- Experience working with CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, Adobe Analytics), and digital marketing technologies
- Strong proficiency in SQL, data analysis, and data visualization platforms (e.g., Tableau, Power BI): able to interpret campaign data and optimize performance
- Excellent communication skills to bridge technical concepts with business insights for stakeholders of varying expertise levels
- Exceptional organizational skills, with ability to constantly plan-ahead and surface hidden risks as necessary
- Ability to work at an abstract level and continuously pivot to arrive at the highest impact answer for the customer
- BBA in business or related field required
The duties listed above are the essential functions, or fundamental duties within the job classification. The essential functions of individual positions within the classification may differ. Texas Capital Bank may assign reasonably related additional duties to individual employees consistent with standard departmental policy.
