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Job Category
Marketing & Communications
Job Details
The ExperienceWe are seeking a Product Marketing Sr Manager - Sales Enablement to lead cross-functional partnerships and the development and activation of field-facing content for the Customer Zero program.
Customer Zero is how Salesforce shares its own transformation into an Agentic Enterprise and creates repeatable blueprints for customers to follow. This role will ensure those stories are not only compelling, but usable and impactful in real sales conversations and other field programs.
You will partner closely with the Senior Director of Customer Zero, sales leaders, event teams and product marketing leads to understand what the field actually needs to engage customers, build credibility, and close deals. You will translate Customer Zero stories into high-quality, practical assets, from first-call decks to executive briefings, demos, and case studies, tailored for different audiences and buying stages.
Success in this role requires strong storytelling, deep empathy for both customers and sellers, and the ability to operate cross-functionally across marketing, product, sales, and customer teams to deliver content that is both strategic and actionable.
What You'll Actually Be Doing- Flexibility, Creativity and Curiosity: Be able to listen deeply and continuously, taking in signals from multiple channels, shifting thinking and pivoting strategy and tactics to fit the needs of the team, the customers and the field. Be passionately enthusiastic about what could be possible and constantly learning new things to find ways to make it happen.
- Sales Enablement Strategy & Field Partnership: Build strong relationships with sales leaders, sellers, and field enablement teams to listen and understand what content is needed, what formats are most effective, and what actually gets used in customer conversations. Translate field insights into a clear sales enablement strategy for Customer Zero. Continuously gather feedback and iterate on assets to improve adoption and effectiveness.
- Customer Zero Story Activation for Sales: Translate Customer Zero transformation stories into sales-ready materials, including first-call decks; executive briefing presentations (CIO, CEO, CMO, COO, heads of Sales/Service, etc.); case studies and narrative summaries; demo scripts and supporting materials; and video content. Ensure content is tailored to specific personas and buying stages, clearly communicates business value and outcomes, and connects Salesforce capabilities to real-world transformation.
- Content Development & Customization: Develop, maintain and evolve a library of high-impact, reusable enablement assets. Adapt core narratives into role-based versions, different levels of technical depth, and various form factors to fit each channel. Ensure content is clear and easy for sellers to use, modular and adaptable, and consistent with Salesforce messaging and positioning.
- Cross-Functional Collaboration: Partner with Customer Zero program leadership, product marketing, sales enablement, customer success and internal practitioners, and events and campaign teams. Ensure alignment between messaging, story development, campaigns, sales activation and event execution.
- Demos & Experiential Content: Collaborate to develop and build clickable and video demos. Ensure demos clearly show how Salesforce teams use its technology to enable transformation and the connection between product capabilities and business outcomes. Connect how Salesforce's implementation applies to other industries and companies of different sizes.
- AI-Enabled Scale & Efficiency: Leverage AI to accelerate content creation and iteration, tailor content for different personas and use cases, synthesize feedback and identify content gaps, and do things we could never do before. Build scalable tools (e.g., templates, prompt libraries, reusable frameworks) that enable sellers to self-serve content in the flow of work as well as through portals, and consistency across the organization.
- Measurement & Adoption: Track usage and effectiveness of Customer Zero field assets and program impact. Partner with sales enablement to measure adoption and impact on pipeline and deal progression. Continuously refine content based on feedback and performance.
You're Our Person If...- 6-10+ years of experience in product marketing, field enablement, or related roles
- Strong understanding of enterprise sales processes and buyer journeys
- Experience working at a large enterprise organization building relationships across teams and geographies
- Proven ability to create field-ready enablement content that is used in the field
- Experience working with executive-level audiences and tailoring messaging for different personas and presenting in front of company leaders
- Strong storytelling and communication skills
- Ability to translate complex technical concepts into clear business value
- Experience working cross-functionally across marketing, product, sales, and customer teams
Even Better If...- Familiarity with AI tools for content creation and workflow acceleration
Unleash Your Potential
When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.
