Product Marketing Specialist Senior

Primary responsibilities/essential functions:

• Drive marketing strategy and campaign development and execution for retail, retirement and institutional investment products such as mutual funds, ETFs, SMAs, equity, fixed income, separate accounts, etc. (across institutional, retail, and strategic account channels)
• Create marketing materials and support product launches in collaboration with product, sales, and digital teams.
• Conduct market research, analyze customer insights and develop proposals to inform marketing strategies.
• Tracking and report on marketing campaign performance and effectiveness.
• Manage the creation for a range of materials independently – e.g. marketing materials, sales books and promotional/defense literature, and other tactics to support various marketing initiatives.
• Ensure that the latest product messaging and insights are consistent across our marketing channels.
• Drive delivery and prioritization of the marketing toolkit for specific strategies in response to business priorities.
• Provide administrative support for marketing initiatives as needed.

Skills/qualifications:

• Experience in marketing or a related field, preferably in the financial services or retirement product or asset management industry.
• Strong communication and organizational skills.
• Ability to work effectively in a team environment.
• Knowledge of marketing technology and tools.

Specific Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of experience in marketing or related roles.
• CFA, CFA candidacy or similar investment accreditation is beneficial
• Strong analytical skills and experience with data-driven marketing.
• Proven track record of supporting successful marketing campaigns.
• Experience with digital marketing tools and platforms.
• Ability to manage multiple projects and meet deadlines.
• Familiarity with CRM systems and marketing automation tools

Core requirements:

• N/A — all role requirements are captured in the sections above.

Working conditions:

• N/A — this role doesn’t require any environmental conditions inherent to the job that would be considered outside of a normal office environment.

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You’ve reviewed this job posting and you’re ready to start the candidate journey with us. Apply now to move to the next step in our recruiting process. If this role isn’t what you’re looking for, check out our other opportunities and join our talent community.  

  

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 At Capital Group, the success of the people who invest with us depends on the people in whom we invest. That’s why we offer a culture, compensation and opportunities that empower our associates to build successful and prosperous careers. Through nine decades, our goal has been to improve people’s lives through successful investing. We know that our history is a testament to the strength of the people we hire. More than 9,000 associates in 30+ offices around the world help our clients and each other grow and thrive every day. Find us on LinkedIn, Instagram, YouTube and Glassdoor.  

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Canada Base Salary Range: $93,680.00 - $149,888.00

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Capital offers a competitive compensation package that includes eligibility for two bonus programs and a contribution to the group retirement plan (subject to requirements of each plan). 

  

You can learn more about our compensation and benefits here. 

  

Temporary positions are excluded from the above-mentioned compensation and benefit plans. 

  

For Quebec based roles: As this role will closely collaborate with colleagues in offices throughout North America, it is a necessary requirement for the candidate to speak English. 

  

This job posting is to hire for a current vacancy.  

  

We use Artificial Intelligence (“AI”) enhanced tools that include features to help us match the skills and interests that applicants provide in their resume and job application to the position requirements. Such AI features support our hiring team to make final hiring or assessment decisions. All AI features utilized in our technologies include a human in the loop approach.