The Product Marketing Specialist supports the development and execution of marketing strategies for assigned products or segments across the US & Bermuda business. The role translates business priorities and market insights into positioning, messaging, campaigns, launches, content, and broker/customer enablement. The Product Marketing Specialist independently owns defined marketing content and workstreams while partnering closely with Product Leadership, Underwriting, Business Development/Distribution, and Marketing colleagues (and Comms/Brand as needed).
Key ResponsibilitiesProduct & Segment Marketing- Develop defined components of product and segment marketing plans aligned with business priorities.
- Translate product strategies and commercial objectives into actionable marketing activities.
- Manage assigned marketing initiatives from planning through execution.
Market & Customer Insight- Monitor market, competitor, broker, and customer trends.
- Analyze available insights and identify implications for assigned products or segments.
- Bring market perspective into marketing recommendations and planning.
Positioning & Messaging- Develop product messaging, value propositions, briefs, and supporting content within established frameworks.
- Ensure marketing materials clearly communicate product differentiation and customer/broker value.
Go-to-Market, Campaigns & Enablement- Support and lead defined workstreams associated with product launches and go-to-market initiatives.
- Develop integrated campaign briefs and coordinate execution across Marketing capabilities.
- Develop broker, customer, and sales enablement materials.
- Coordinate cross-functional execution through Digital, Creative, Events, Comms and Brand, Business Development teams, ensuring activities align to strategy and business objectives.
Measurement- Establish appropriate measures for assigned initiatives.
- Monitor engagement and campaign performance.
- Analyze results and recommend improvements.
Scope & Decision-Making- Independently manages defined projects and workstreams.
- Makes routine execution decisions within established strategy.
- Recommends changes to messaging, tactics, and execution based on market and performance insights.
- Escalates significant positioning, investment, or prioritization decisions.
Key RelationshipsProduct Leadership, Underwriting, Business Development/Distribution, Marketing, Digital, Creative, Events, Communications and Brand, and Legal and Compliance.
Qualifications & Capabilities- Demonstrated Product Marketing or related B2B marketing capability.
- Strong understanding of positioning, messaging, campaigns, content, and go-to-market execution.
- Analytical mindset with the ability to translate insights into recommendations.
- Strong project management and cross-functional collaboration skills.
- Ability to communicate complex products and concepts clearly.
- This role requires approximately 25%-50% travel. Travel requirements may vary based on business needs, assigned responsibilities, and the employee's location relative to key business stakeholders.
#LI-SY
#LI-Hybrid
US Work AuthorizationUS Work Authorization required. Markel does not provide visa sponsorship for this position, now or in the future.
Pay information:The salary range for this position is $58,500.00 - $121,900.00. The posted salary range reflects the lowest and highest base salary applicable to this role across our U.S. locations. Individual offers are determined based on geographic location, experience, qualifications, internal equity, and other job-related factors. As a result, the salary offered for a specific location will fall within a narrower range than the overall range displayed in this posting. This position may also be eligible to participate in the Company's annual incentive plan.
Are you ready to play your part? Choose
'Apply Now' to fill out our short application, so that we can find out more about you.
Caution: Employment scams Markel is aware of employment-related scams where scammers will impersonate recruiters by sending fake job offers to those actively seeking employment in order to steal personal information. Frequently, the scammer will reach out to individuals who have posted their resume online. These "job offers" include convincing offer letters and frequently ask for confidential personal information. Therefore, for your safety, please note that:
- All legitimate job postings with Markel will be posted on Markel Careers. No other URL should be trusted for job postings.
- All legitimate communications with Markel recruiters will come from Markel.com email addresses.
We would also ask that you please report any job employment scams related to Markel to rarecruiting@markel.com.
No agencies please.
