The Senior Marketing Automation Specialist is a senior individual contributor responsible for executing, optimizing, and advancing marketing automation, email marketing, and lifecycle marketing capabilities across Markel. The role partners with segment marketing teams to translate business and customer needs into scalable automated campaigns and journeys, while working closely with Digital Marketing, Content, Analytics, Data, and Technology teams on platform, integration, measurement, and optimization requirements.
Operating within the strategy, governance, and priorities established by the Marketing Automation & MarTech Manager, this role serves as a hands-on subject-matter expert who independently leads and implements complex initiatives while also helping Markel to use marketing technology more consistently, efficiently, and effectively.
Key ResponsibilitiesMarketing Automation & Lifecycle Marketing
- Design, build, test, launch, and optimize automated marketing programs and customer journeys.
- Translate marketing objectives into scalable workflows, triggers, audience logic, and automation requirements.
- Identify opportunities to automate repetitive marketing activities and improve existing processes.
- Develop reusable automation approaches that can support multiple segments, campaigns, or customer journeys.
- Lead complex automation initiatives from requirements through launch and optimization.
Email Marketing
- Lead the execution and optimization of complex email campaigns and automated communications.
- Apply email marketing standards and best practices across campaign development, testing, deployment, and optimization.
- Partner with segment marketers on targeting, segmentation, sequencing, and lifecycle communication strategies.
- Coordinate campaign dependencies across Content, Digital Experience, Analytics, Data, Technology, and other stakeholders.
- Identify opportunities to improve engagement and effectiveness through testing and performance analysis.
MarTech Platform Enablement
- Serve as a senior functional subject-matter expert for HubSpot and other applicable marketing technologies.
- Translate business and marketing needs into platform and functional requirements.
- Identify opportunities to better utilize existing platform capabilities.
- Create reusable workflows, templates, documentation, and operating practices.
- Support consistent and scalable adoption of marketing automation capabilities across business segments.
Platform Integration & Data Enablement
- Partner with Technology and Data teams to define marketing requirements for integrations between marketing platforms, websites, data sources, and other systems.
- Identify data, consent, privacy, measurement, and technology dependencies affecting campaigns and automated journeys.
- Participate in solution design, requirements definition, testing, and implementation from the marketing perspective.
- Validate that integrations and platform enhancements meet defined marketing use cases.
- Support troubleshooting and continuous improvement of integrated marketing processes.
Measurement & Optimization
- Partner with Digital Analytics to establish measurement requirements for campaigns, automation, and lifecycle programs.
- Monitor performance and identify opportunities to improve targeting, journey design, sequencing, content, and engagement.
- Establish test-and-learn practices for email and automation.
- Translate performance findings into actionable recommendations.
- Apply insights from completed campaigns to improve future automation and lifecycle programs.
Governance & Marketing Enablement
- Apply established MarTech, privacy, brand, accessibility, and digital governance standards.
- Help develop and maintain operating procedures, documentation, templates, and quality standards.
- Promote consistent use of marketing automation platforms and processes across Markel segments.
- Provide subject-matter expertise, guidance, and knowledge sharing to marketers using automation capabilities.
- Identify recurring needs that can be solved through reusable capabilities rather than one-off solutions.
Qualifications & Skill SetsEducation- Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or a related discipline, or equivalent relevant experience.
Certification- Google or related marketing technology related certifications are a plus.
Work Experience- Minimum of 6 years of progressively responsible experience in marketing automation, email marketing, lifecycle marketing, digital marketing, or a related field.
- Strong knowledge of digital marketing concepts, tools, and techniques, including SEO, SEM, email marketing, and content marketing.
- Strong knowledge of HTML and CSS preferred
- Solid understanding of analytics with the ability to generate and interpret reports to make data-driven decisions.
- Excellent written and verbal communication skills
- Excellent project management and time management skills
- Strong analytical, problem-solving, communication, and stakeholder-management skills with a focus on innovative and result-oriented approaches.
- Ability to work independently and as part of a team, managing multiple projects, cross-functional initiatives and deadlines effectively.
- Up-to-date knowledge of industry trends, digital marketing best practices, and emerging technologies.
- Hands-on experience with enterprise marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, or comparable technology.
- Demonstrated experience creating and optimizing automated campaigns, workflows, and customer journeys.
- Working knowledge of audience segmentation, targeting, campaign measurement, and performance optimization.
- Experience translating marketing needs into functional requirements for technology, data, or platform teams.
- Ability to operate effectively across Marketing, Digital, Technology, Data, and business teams.
US Work AuthorizationUS Work Authorization required. Markel does not provide visa sponsorship for this position, now or in the future.
Pay information:The salary range for this position is $73,100.00 - $152,400.00. The posted salary range reflects the lowest and highest base salary applicable to this role across our U.S. locations. Individual offers are determined based on geographic location, experience, qualifications, internal equity, and other job-related factors. As a result, the salary offered for a specific location will fall within a narrower range than the overall range displayed in this posting. This position may also be eligible to participate in the Company's annual incentive plan.
What's in it for you: In keeping with the values of the Markel Style, we strive to support our employees in living their lives to the fullest at home and at work.
- We offer competitive benefit programs that help meet our diverse and changing environment as well as support our employees' needs at all stages of life.
- All full-time employees have the option to select from multiple health, dental and vision insurance plan options and optional life, disability, and AD&D insurance.
- We also offer a 401(k) with employer match contributions, an Employee Stock Purchase Plan, PTO, corporate holidays and floating holidays, parental leave.
Are you ready to play your part? Choose
'Apply Now' to fill out our short application, so that we can find out more about you.
Caution: Employment scams Markel is aware of employment-related scams where scammers will impersonate recruiters by sending fake job offers to those actively seeking employment in order to steal personal information. Frequently, the scammer will reach out to individuals who have posted their resume online. These "job offers" include convincing offer letters and frequently ask for confidential personal information. Therefore, for your safety, please note that:
- All legitimate job postings with Markel will be posted on Markel Careers. No other URL should be trusted for job postings.
- All legitimate communications with Markel recruiters will come from Markel.com email addresses.
We would also ask that you please report any job employment scams related to Markel to rarecruiting@markel.com.
No agencies please.
