About the roleZillow Rentals is looking for a Senior Product Marketing Specialist to own marketing for our Single Family (SF) advertising products, the paid advertising products that help single-family rental owners and property managers fill vacancies faster on Zillow.
This role will shape product-market fit for our SF advertising products, along with how they are positioned and brought to market for business audiences, from mid-market property management companies to large institutional owners. Sitting at the intersection of Product, Sales, Data Science, Research, Comms, and Marketing, you'll translate customer insights and performance data into clear value propositions and proof of value.
As the first dedicated marketer for SF advertising, you'll run the program end to end, from positioning and launch planning to hands-on execution in sales enablement, email, web, and industry events, while partnering with shared Comms, Brand, Media, and Web teams. This role is ideal for a product marketer who likes building from the ground up, brings structure to ambiguity, and wants real ownership of business outcomes. It requires strong writing skills, structured thinking, and the ability to simultaneously manage many cross-functional initiatives in a fast-moving environment.
WHAT YOU'LL DO
SHARPEN PMF, DEFINE CVPs
- Bring customer and market insights back to Product to sharpen product-market fit and guide roadmap priorities, pricing, and packaging decisions
- Translate insights into clear Customer Value Propositions (CVPs), messaging frameworks, claims, and competitive positioning for SF advertising products
- Partner with Product, Research, and Data Science to build proof of performance (e.g., paid vs. free results, ROI, and lead-to-lease outcomes) that customers can see in their own data
LEAD GO-TO-MARKET EXECUTION
- Own go-to-market strategy and launch planning for 2027 SF advertising products, including a new tiered lineup and self-serve checkout
- Lead the campaign that migrates existing customers onto the new products, plus win-back and nurture programs for inactive and prospective customers
- Ensure messaging consistency across product surfaces, web, marketing campaigns, sales materials, and customer communications
- Manage timelines, stakeholders, and dependencies to deliver coordinated launches
ENABLE SALES AND DRIVE ALIGNMENT
- Build and maintain sales enablement yourself: talk tracks, one-pagers, objection handling, case studies, and ROI stories
- Support enterprise renewal and mid-market sales plays, and run the feedback loop with Sales on customer needs and objections
- Serve as the connective tissue between Sales and the rest of the org, bringing Voice of Sales insights into product roadmap and campaign plans
RUN THE MARKETING PROGRAM
- Plan lifecycle email (onboarding, migration, nurture, partner newsletter), web content and testing, and paid demand generation, working with shared partners as applicable
- Own the SF presence at industry events and conferences, and co-marketing with property management software partners
- Measure what's working, refine messaging based on results and market feedback, and help build the case for future marketing investment
This role has been categorized as a Remote position. "Remote" employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.
In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $93,900.00 - $150,100.00 annually. This base pay range is specific to these locations and may not be applicable to other locations.In Colorado, Hawaii, Illinois, Maine, Minnesota, Nevada, Ohio, Rhode Island, Vermont, and Virginia the standard base pay range for this role is $89,200.00 - $142,600.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.
In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.
Who you areCORE SKILLS
- 5+ years of experience in B2B product marketing, or a similar strategic role in product management or consulting
- Exceptional writing and storytelling skills, with the ability to distill complex products into clear customer value
- Strong analytical thinking and comfort turning performance data and research into proof points and insights
- Proven ability to lead cross-functional initiatives and manage complex go-to-market programs, such as a launch, relaunch, or customer migration
- Strong stakeholder management and communication skills
- Hands-on across the marketing mix (messaging, sales enablement, email, web, and events) and comfortable building a program from the ground up
PREFERRED EXPERIENCE
- Experience working in SaaS, advertising products, or real estate / proptech
- Experience marketing to business buyers, including both sales-led and self-serve motions
- Familiarity with experimentation, lifecycle marketing, or growth frameworks
- Familiarity with property management or property management software
