Bachelor's degree in Marketing, Communications, or related field.
3-6+ years of experience in product marketing, ideally in B2B SaaS or enterprise technology.
Proven ability to position technical products for business outcomes.
Experience marketing to R&D, manufacturing, or industrial audiences is a plus.
Proven track record in strategizing and executing product marketing efforts.
Experience building and executing lead generation campaigns.
Strong storytelling, writing, and presentation skills.
Responsibilities
Craft messaging and positioning for Uncountable's core platform and modules tailored to R&D leaders.
Support demand and lead generation through content creation for campaigns, webinars, and events.
Lead strategies for new lead generation programs, including re-engagement initiatives.
Coordinate product launches and enable cross-channel rollouts across various formats.
Build and maintain customer personas to understand goals and pain points across industries.
Develop sales and customer-facing content such as battlecards and solution narratives.
Drive competitive intelligence and win/loss analysis to refine product strategy.
Benefits
Innovative work environment focused on AI-driven solutions.
Opportunities for professional growth and skill development.
Collaborative cross-functional work culture.
Chance to influence company go-to-market strategies directly.
Impactful role shaping product narratives for scientific applications.
Full Job Description
About the Role:
As Product Marketing Manager, you will play a critical role in shaping how we bring Uncountable's solutions to market. You will own positioning, messaging, product launches, and competitive insights, translating deep product understanding into compelling narratives for our customers.
You'll work cross-functionally with Sales, RevOps, Customer Success, and Engineering to tell the story of how Uncountable delivers value to R&D organizations. This is a high-impact role with direct influence on go-to-market strategy and customer adoption.
Key Responsibilities:
Craft compelling messaging and positioning for Uncountable's core platform and product modules (e.g., LIMS, ELN, Analytics, Reporting, PLM, AI/ML, etc.), tailored to R&D leaders and technical buyers;
Support demand and lead generation efforts by helping strategize and create content and messaging for campaigns, webinars, and events;
Lead strategy and support execution of net new lead generation programs, as well as lifecycle and database marketing (e.g., re-engagement campaigns, nurturing campaigns, win-back, upsell, etc.);
Lead product launches and spotlights, including planning, enablement, and external rollout across web, email, sales decks, and more;
Support go-to-market (GTM) strategy for product launches, including internal enablement, external rollouts, messaging updates, and cross-channel coordination;
Build and maintain customer personas and use case maps, gaining a deep understanding of customer goals, pain points, and buying journeys across various industries;
Develop sales and customer-facing content, such as battlecards, one-pagers, product briefs, and solution narratives;
Drive competitive intelligence and win/loss analysis to inform positioning and product strategy;
Partner with Sales and Revenue teams to train and enable reps on product value propositions, use cases, differentiation, and discovery questions;
Create product-focused assets, including solution briefs, datasheets, product videos, sales decks, demo scripts, comparison charts, and more.
Requirements:
Bachelor's degree in Marketing, Communications, or a related field.
3- 6+ years of experience in product marketing, ideally in B2B SaaS or enterprise technology
Proven ability to position technical products for business outcomes.
Experience working with (or marketing to) R&D, manufacturing, or industrial audiences is a plus;
Proven ability to strategize and execute on product marketing efforts;
Experience building and executing lead generation campaigns;
