4-5 years of B2B marketing experience, preferably in SaaS or startup environments
Strong storytelling and writing skills
Ability to manage and prioritize multiple workstreams effectively
Experience in developing positioning and messaging based on customer insights
Familiarity with marketing to insights or market research buyers is a plus
Responsibilities
Package platform and services into clear offerings with defined audiences and outcomes
Develop and implement positioning and messaging based on customer insights
Own go-to-market strategy for new products and features, from planning to execution
Equip Sales with necessary materials for enterprise conversations
Conduct competitive intelligence to articulate Strella's advantages
Stay attuned to customer needs and market trends to inform product and marketing strategies
Drive customer adoption through targeted lifecycle marketing and communications
Measure and refine marketing efforts based on performance metrics
Benefits
Collaborative work environment with direct access to founders
Opportunity to shape product offerings and marketing strategies
Engagement with cross-functional teams including sales and research
Focus on customer insights to drive decision-making
Potential for professional growth in a dynamic startup setting
Full Job Description
We're looking for a Product Marketing Manager (4-5 years of experience) to own how Strella packages, positions and launches what we sell. You'll turn our platform and research services into clear offerings that buyers understand right away. You'll report to our marketing lead and work closely with our founders, sales and research teams.
What You'll Do
Package our platform and services into clear, compelling offerings, each with a defined audience, outcome, and scope
Develop positioning and messaging grounded in real customer insights (using the Strella platform!) and bring it to life consistently across our website, sales materials, campaigns, and product
Own go-to-market strategy and execution for new products, features, and offerings, from positioning and launch planning through adoption
Equip Sales with the narratives, decks, proof points, case studies, and competitive context they need to win enterprise conversations
Own competitive intelligence and positioning, helping us clearly articulate where Strella wins and why
Stay close to customers and the market to understand evolving needs, use cases, and buying behavior and translate those insights into recommendations for Product, Sales, and Marketing
Drive adoption and expansion within our customer base through lifecycle marketing, including release communications, newsletters, product education, and targeted campaigns
Measure what's working across launches, messaging, and adoption efforts, and continuously refine our approach
You're a Great Fit for This Role if You...
Take ownership and are comfortable being the single owner of key workstreams
Can zoom out to positioning and narrative, then zoom in on the details of a launch
Are a strong organizer who can clearly prioritize and communicate these priorities
Have 4-5 years of B2B marketing experience, ideally in SaaS or at a startup
Write clearly and tell a good story
Bonus: you've marketed to insights or market research buyers, or packaged a services offering
