The OpportunityAs our Founding PMM, you'll play a key role in driving Reducto's self-service PLG and sales-led enterprise go-to-market motions. You'll collaborate closely with product, engineering and GTM teams to drive new signups, product usage and enterprise expansion opportunities. This is a high-impact role where you'll shape GTM strategy and campaign execution as we grow.
What You'll Do:- Own the product marketing function and lay the foundation for scaling our GTM team.
- Drive GTM campaigns and product launches, coordinating across product, design, growth, and sales to drive awareness and self-service adoption.
- Craft messaging and positioning for Reducto products that resonates with both technical personas (AI/ML engineers, software developers, data engineers, etc.) and enterprise buyer personas (executive buyers, product managers, line of business owners, etc.).
- Partner with product and growth to optimize the self-serve funnel, from activation through expansion, using product data to identify friction and opportunity.
- Develop ICP and persona intelligence, mapping buyer journeys for both self-service users and enterprise customers.
- Create compelling and effective technical marketing content including web, blog, video, and social media to fuel marketing campaigns and demand generation efforts.
- Work closely with GTM ops team to measure our impact to the sales & marketing funnel (web traffic, leads, sales opportunities, etc.) and implement improvements to accelerate conversion rates at each stage of the funnel.
- Support sales enablement initiative that equip our teams to win: pitch decks, customer stories, competitive intelligence, and objection handling.
You'll Thrive Here If You:- Hold yourself to a high bar for quality and precision.
- Enjoy solving complex problems and building from first principles.
- Have 5+ years of experience in product marketing.
- Use AI thoughtfully in your own workflows to amplify your output and the quality of your programs.
- Operate well in fast-changing, high-growth environments.
- Collaborate effectively across technical and non-technical teams.
- Take full ownership from strategy through execution.
Bonus points if you:- Have built product marketing function from scratch at an early-stage startup.
- Have experience marketing AI/ML, infrastructure, or document processing products
- Are fluent with marketing tooling - CRM platforms (eg Salesforce, Attio), interactive demos (eg Arcade, Storylane), web analytics (eg Google Analytics, PostHog), lead enrichment (eg Clay, Default), and data analysis & reporting (eg Hex).
- Care deeply about combining technical excellence with business impact.
Why Reducto- Impact: Your work directly shapes how the world's best AI companies access and use enterprise data.
- Speed: We move fast, ship often, and iterate in days, not months.
- Learning: Work alongside world-class engineers, operators, and founders who care deeply about product, precision, and velocity.
Benefits- Unlimited PTO, because great work requires recharging.
- Daily Lunch, enjoy free lunch with teammates in the office.
- Commuter Reimbursement, we'll cover your transportation costs.
- Comprehensive Insurance, medical, dental, and vision.
- Health and Wellness Budget, up to $150 per month for wellness spending such as gym memberships or fitness classes.
- Parental Leave, flexible scheduling that works for you and your family.
This is an in-person role based in our San Francisco office. We're an early-stage company, we move fast and work hard. Please apply only if that excites you.
