DescriptionAbout the Role The Product Marketing Manager for RWD takes our real-world data products to market. You will report to the Director of RWD and work with Product, Sales, Customer Success, and Commercial Enablement. You will turn what we build and how we curate our data into positioning that RWE, HEOR, Commercial, and data science buyers understand and trust, and translate that value into messaging / materials our sellers can use to support their conversations with them.
What You Will Do- Write and maintain positioning and messaging for RWD products and capabilities, grounded in proof points we can substantiate.
- Lead go-to-market planning and execution for launches, enhancements, betas, and early access programs. Coordinate with cross-functional teams including product management, marketing, enablement, and customer success teams to ensure readiness, consistency, and timely execution.
- Work with Product to understand roadmap priorities, data assets, and the problems they solve for pharmaceutical and life science buyers.
- Run voice-of-customer research to understand customer needs and use those insights to inform messaging, GTM decisions, and product strategy.
- Develop an understanding of our market and customers to build and maintain competitive positioning for RWD products.
- Create sales and Customer Success materials, including pitch decks, FAQs, talk tracks, and battlecards.
- Partner with Commercial Enablement to train sellers and measure how the materials get used.
- Help teams articulate value in renewal and expansion conversations, including how RWD connects to other Norstella products.
- All other duties, as assigned.
What You Bring- Bachelor's degree in business, marketing, English, or a related field
- 3 to 5 years in product marketing, product management, or a related role
- Working knowledge of real-world data and how RWE, HEOR, and data science teams use it is a plus
- Experience working across Product, Sales, and Customer Success
- Clear, direct writing and strong presentation skills
- Ability to explain technical concepts, such as data curation and linkage, in plain language
- Comfort with ambiguity and with managing several priorities at once
Benefits- Medical and prescription drug benefits
- Health savings accounts or flexible spending accounts
- Dental plans and vision benefits
- Basic life and AD&D Benefits
- 401k retirement plan
- Short and Long Term Disability
- Education benefits
- Paid parental leave
- Open vacation policy
Please Note - All candidates must be authorized to work in the United States. We do not provide visa sponsorship or transfers. We are not currently accepting candidates who are on an OPT visa. The expected base salary for this position ranges from $130,000 to $140,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus.
