5-7 years of experience in technical product marketing, preferably in B2G or B2B environments.
Proven ability to craft clear positioning and messaging for complex technical products.
Experience in creating effective sales enablement materials like pitch decks and case studies.
Strong collaboration skills with cross-functional teams including Sales and Product.
Ability to simplify technical concepts into persuasive customer-facing language.
Experience in driving SaaS adoption and customer growth initiatives.
Familiarity with public-sector agencies or transportation technology is a plus.
Responsibilities
Build market awareness and enhance understanding of NoTraffic's value proposition.
Develop compelling positioning and messaging focused on safety, efficiency, and AI-driven solutions.
Create targeted campaigns and content for various stakeholders including agencies and partners.
Produce customized sales materials such as one-pagers and pitch decks for specific accounts.
Support customer growth through strategic messaging and campaigns for upselling and renewals.
Maintain and enhance sales enablement resources like case studies and solution briefs.
Collaborate with multiple teams to translate technical capabilities into customer-friendly messaging.
Benefits
Opportunity to work at the forefront of AI-driven traffic management solutions.
Collaborative work environment with cross-functional teams.
Chance to influence product positioning and market strategy directly.
Access to professional development resources and training.
Potential for career growth within a rapidly evolving industry.
Full Job Description
Description
As a Product Marketing Manager, you will own the positioning, messaging, and go-to-market strategy for NoTraffic's solutions. You'll work closely with Product, Sales, Customer Success, and Marketing to translate complex technology into clear, compelling value propositions that resonate with customers and partners.
Your day to day will include:
Build market awareness for NoTraffic and strengthen understanding of its value proposition.
Develop positioning and messaging around safety, efficiency, and AI-driven traffic management.
Create campaigns and content for agencies, consultants, partners, and transportation stakeholders.
Create customized one-pagers, pitch materials, battlecards, use-case collateral, and other account-specific assets.
Support customer growth through messaging and campaigns for broader adoption, upsell, cross-sell, renewals, and expansion.
Build and maintain sales enablement materials, including pitch decks, solution briefs, case studies, and ROI/value messaging.
Partner with Sales, Product, Marketing, Sales Engineering, and Customer Success to translate technical capabilities into clear customer-facing messaging.
Requirements
Experience in technical product marketing, B2G or B2B marketing, and demand generation.
Ability to develop clear positioning and messaging for technical products or solutions.
Experience creating sales enablement materials such as pitch decks, one-pagers, battlecards, case studies, and solution briefs.
Strong cross-functional collaboration skills, particularly with Sales, Product, Marketing, Sales Engineering, and Customer Success.
Ability to translate complex technical capabilities into clear, persuasive customer-facing language.
Familiarity with public-sector agencies, transportation, mobility, traffic management, or related technology would be helpful but is not specified as a requirement.
