ROLE SUMMARYAs we scale
COAPTIUM® CONNECT across the US, the
Product Marketing Manager, Nerve Solutions owns the commercial strategy for TISSIUM's nerve repair portfolio, from launch planning through lifecycle management. Primarily downstream-focused, the role partners with Sales, Professional Education, Medical, Regulatory, Legal, Market Access, Operations and R&D. A unique opportunity for a hands-on, AI-driven marketer to shape a new category in a growth-stage company and grow into franchise leadership.
RESPONSIBILITIES- Own the US Nerve Solutions strategy and annual marketing plan: segmentation, targeting, pricing inputs, financial models, business cases and budget.
- Define positioning, value propositions, messaging and competitive selling tools (e.g., battlecards) by product, indication and customer segment.
- Lead new product introductions from concept to post-launch review, driving the cross-functional launch team on milestones, readiness gates and metrics.
- Run limited market release and early adopter programs to refine positioning.
- Turn strategy into creative briefs and campaigns, managing agencies and spend.
- Build product education with Professional Education, train the sales force and support account planning with field insights.
- Lead TISSIUM's presence at key surgical meetings and build strategic KOL relationships, including advisory boards.
- Forecast demand with Sales, Finance and Operations; track market data, competition and KPIs through regular business reviews.
- Bring the commercial voice to lifecycle, new product and line extension plans with R&D.
- Lead MLR (Medical, Legal and Regulatory) review, ensuring all claims, including AI-assisted content, are substantiated, consistent with labeling and FDA-compliant, in line with TISSIUM's Quality Management System.
- Put AI at the core of marketing: use generative AI daily for research, analysis and content, build AI-enabled workflows (e.g., prompt libraries) and coach colleagues on compliant use.
- Mentor junior team members and agency partners as the team grows.
QUALIFICATIONS & SKILLS- Bachelor's degree in Marketing, Business or a technical field; MBA a plus.
- 6+ years in medical devices, including surgical products, with 4+ years in product marketing.
- Hands-on contribution to at least one product launch; end-to-end launch leadership strongly preferred.
- Experience with MLR processes and FDA-compliant promotion; knowledge of US healthcare, market access and sales strategy.
- Advanced, hands-on use of generative AI tools (e.g., Claude, ChatGPT) and a track record of building AI-enabled workflows.
- Strong financial acumen (modeling, budgeting, forecasting); advanced Excel, PowerPoint and CRM skills.
- Nerve repair, sales or operating room experience a plus.
- Ability to travel approximately 25-30% domestically.
WHAT MAKES YOU A GREAT FIT- Strategic Ownership - turns strategy into action, wears multiple hats and decides with incomplete information.
- Cross-functional Leadership - strong project manager who rallies teams without authority.
- AI-First Mindset - curious, always finding smarter ways to work, and responsible with AI and confidential data.
- Financial Rigor - organized, detail-oriented and at ease with numbers.
- Communication - credible with surgeons, executives and the field.
- Compliance Mindset - thrives in a structured, quality-driven environment.
- Patient Impact - driven to improve patients' lives.
Reports to: Associate Director, Global Marketing
HIRING PROCESS- First interview with Talent Acquisition manager
- Second interview with the Hiring manager
- Final on-site interview with the team and key stakeholders, which may include a business case
Intrigued? We'd love to hear from you! Apply today - we're standing by for your resume! 
