Texas Instruments

Product Marketing Manager | Low Power Radar

Texas Instruments$110K — $130K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Electrical Engineering or related field
  • 3+ years of relevant engineering experience
  • Experience leading teams
  • Strong verbal and written communication skills
  • Ability to develop relationships with stakeholders

Responsibilities

  • Drive global product and pricing strategies
  • Direct comprehensive Go-to-Market (GTM) programs
  • Conduct market intelligence assessments
  • Lead and mentor the product marketing team
  • Spearhead worldwide customer acquisition initiatives
  • Build a strong brand for LPR-A products

Benefits

  • Mentorship and growth opportunities
  • Collaborative work environment
  • Involvement in fast-growing automotive applications
  • Impactful role in global business development
Full Job Description
Job Description

We are seeking a Marketing Manager to join our Low Power Radar - Automotive team! This role sits in TI's Low Power Radar - automotive business line, focused on fast-growing automotive applications: in-cabin monitoring, kick-to-open sensing, parking assist, blind spot detection, and door obstacle detection. Our marketing team owns customer opportunities end-to-end - from demand creation and initial exploration through device evaluation, design-in, and revenue management - developing product positioning, gathering customer feedback, and driving cross-functional action across technical, sales, and operations teams to close gaps and grow the business.

This role includes:
  • Strategic Leadership: Driving global product and pricing strategies to maximize market competitiveness and revenue growth.
  • Go-to-Market Execution: Direct the development and deployment of comprehensive Go-to-Market (GTM) programs, including promotional activities and global product launches.
  • Market Intelligence: Conduct rigorous assessments of existing and emerging markets to identify growth opportunities and align technical product development with market needs.
  • Team Development: Lead, mentor, and grow a team of experienced Product Marketing engineers, ensuring continuous talent development and operational excellence.
  • Global Business Development: Spearhead worldwide customer acquisition initiatives.
  • Sales enablement: Through your team, build a strong brand for LPR-A products with the TI field sales/applications team.


Texas Instruments will not sponsor job applicants for visas or work authorization for this position.

Qualifications

Minimum requirements:
  • Bachelor's degree in relevant engineering field such as Electrical Engineering, ECE, Computer Engineering, etc.
  • 3+ years of relevant engineering experience including experience leading teams


Preferred qualifications:
  • Passion for leading and developing others
  • 2+ years of experience in a demand create role at TI
  • Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
  • Strong verbal and written communication skills
  • Ability to quickly ramp on new systems and processes
  • Demonstrated strong interpersonal, analytical and problem-solving skills
  • Ability to work in teams and collaborate effectively with people in different functions
  • Ability to take the initiative and drive for results
  • Strong time management skills that enable on-time project delivery
  • Understanding of embedded systems


About the Team

TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.

About Texas Instruments

National Semiconductor is a semiconductor manufacturer, specializing in analog devices and subsystems, headquartered in Santa Clara, California. The products of National Semiconductor include power management circuits, display drivers, audio and operational amplifiers, communication interface products and data conversion solutions. National's key markets include wireless handsets, displays and a variety of broad electronics markets, including medical, automotive, industrial, and test and measurement applications.

Texas Instruments Careers

Join the innovative world of Texas Instruments, a global leader in semiconductor design and manufacturing. As part of our team, you will be at the forefront of technological advancement, working alongside the brightest minds in the industry.

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Learn more about Texas Instruments
Size
31,000 employees
Market Cap
$148.9 billion
Industry
Net Income
$5.5 billion
Founded
1930
5 Year Trend
+6.5%
Revenue
$14.4 billion
NASDAQ

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