WHAT WE ARE LOOKING FORWe are seeking an experienced
Product Marketing Manager with a background in radiology, medical imaging, or a closely related healthcare technology field to help drive the commercial success of our imaging portfolio.
In this highly visible role, you will lead product positioning, messaging, go-to-market strategy, and lifecycle marketing for assigned imaging products and solutions. You will translate complex clinical, technical, and market insights into compelling value propositions that resonate with healthcare professionals and support customer adoption.
Working cross-functionally with Sales, Product Management, Medical Affairs, Training, and other key stakeholders, you will help shape portfolio strategy, strengthen competitive differentiation, and ensure consistent and impactful messaging throughout the customer journey. This is an opportunity for a strategic marketer who understands the imaging environment and can connect clinical value, customer needs, and commercial strategy in a highly regulated healthcare market.
YOUR ROLEAs Product Marketing Manager, you will:
- Develop and execute product marketing strategies for assigned imaging products and solutions, aligned with business and commercial objectives.
- Define and maintain differentiated product positioning, messaging, and value propositions based on customer needs, clinical value, and market dynamics.
- Lead go-to-market strategy and launch execution for new products, line extensions, upgrades, and other portfolio initiatives.
- Partner with Product Management, Sales, Medical Affairs, Training, and other stakeholders to communicate product features, clinical value, and economic benefits accurately and effectively.
- Create high-impact sales enablement and customer-facing materials, including presentations, digital content, training resources, product materials, and other marketing collateral.
- Equip and support Sales teams through product training, market insights, product updates, and ongoing field engagement.
- Conduct market research and leverage voice-of-customer insights, market trends, and customer feedback to inform product strategy, positioning, and messaging.
- Monitor the competitive landscape and develop competitive intelligence, messaging, and tools that help field teams differentiate our solutions.
- Support pricing strategy, value-based messaging, and health economics initiatives as appropriate.
- Ensure marketing activities and materials comply with applicable regulatory requirements, quality standards, and company policies.
- Contribute to cross-functional initiatives and continuous improvement efforts that support broader business objectives.
- Complete all required training and other responsibilities necessary to support business needs.
YOUR BACKGROUNDEducation & Experience- Bachelor's degree required; degree in Marketing, Business, Life Sciences, Engineering, or a related field preferred.
- 5+ years of product marketing, downstream marketing, or related commercial experience within medical devices, diagnostics, medical imaging, or healthcare required.
- Experience within radiology, diagnostic imaging, contrast media, imaging equipment, or related imaging technologies strongly preferred.
- Demonstrated experience developing go-to-market strategies, product positioning, value propositions, and sales enablement tools.
- Experience supporting product launches and lifecycle management in a commercial healthcare environment preferred.
- Strong understanding of healthcare customers, clinical workflows, and the needs of healthcare professionals, with imaging-market knowledge strongly preferred.
- Experience working within a regulated healthcare environment, including an understanding of promotional and compliance requirements.
- Strong project management skills with the ability to manage multiple priorities and coordinate across diverse stakeholder groups.
- Excellent written, verbal, presentation, and interpersonal communication skills.
Reason to join USMuch more than a Competitive salary,We offer continued personal development. When you join Guerbet, you : - Are choosing a global leader with recognized expertise in diagnostic and interventional imaging,
- Are joining our 2820 collaborators who are committed every day to offering innovative solutions to improve quality of patient's life all over the world,
- Are joining a company where we value diversity of talents coming from various horizon.
We # Innovate # Cooperate # Care #Achieve at Guerbet.
