5+ years of product marketing or go-to-market experience in B2B SaaS or AI.
Proven ability to develop positioning and messaging for enterprise audiences.
Expertise in creating sales enablement materials like battlecards and pitch decks.
Strong analytical skills with experience in CRM and marketing automation tools.
Exceptional collaboration skills with product, engineering, and sales teams.
Responsibilities
Design and execute go-to-market strategies and growth programs for AI products.
Shape platform messaging based on customer insights and market research.
Orchestrate GTM cadence for product launches and customer education.
Construct and optimize sales enablement resources for internal teams and partners.
Analyze funnel data to refine ideal customer profiles and marketing initiatives.
Benefits
Competitive base salary and equity options typical of a Series A startup.
Comprehensive health benefits.
Hybrid work schedule.
Opportunity to lead critical product marketing initiatives.
Join a high-caliber, cross-functional team in a rapidly growing AI platform.
Full Job Description
Job Title: Product Marketing Manager Location: New York, NY (Hybrid)
Job Description
As a Product Marketing Manager, you will shape the go-to-market strategy, positioning, and lifecycle messaging for a highly sophisticated, enterprise-grade AI platform. This role sits at the intersection of product, sales, and growth, requiring you to translate complex technical capabilities into clear, compelling narratives for a premium financial audience. You will lead cross-functional launch cadences, develop robust sales enablement materials, and drive product adoption initiatives to accelerate pipeline and revenue growth.
Requirements
5+ years of product marketing or broad go-to-market experience within a high-growth B2B SaaS or AI environment.
Proven track record of developing product and solution positioning, messaging frameworks, and GTM strategies for enterprise audiences.
Deep expertise in creating sales enablement materials (battlecards, datasheets, pitch decks) and driving cross-functional product launches.
Strong analytical skills, with experience utilizing CRM and marketing automation platforms to measure campaign attribution and pipeline efficiency.
Exceptional ability to collaborate with product, engineering, and sales teams to unify major product releases into a cohesive platform story.
Responsibilities
Design and execute comprehensive go-to-market strategies, lifecycle campaigns, and growth programs for core and emerging AI products.
Shape the platform's positioning and messaging, translating customer insights and market research into distinct narratives tailored to financial sector leaders.
Orchestrate a regular GTM cadence across product, marketing, and sales to support successful product launches, webinars, and customer education.
Construct and optimize sales enablement resources, equipping internal teams and channel partners to exceed pipeline and revenue targets.
Analyze funnel data and customer behaviors to continuously refine ideal customer profiles (ICPs), target segments, and product marketing initiatives.
This role offers a competitive base salary, equity options typical of a Series A startup, and comprehensive health benefits. Operating on a hybrid schedule, you will join a high-caliber, cross-functional team dedicated to reshaping the financial technology landscape. This is a unique opportunity to lead critical product marketing initiatives and drive the adoption of a rapidly growing AI platform at a pivotal stage of its expansion.
