About The RoleAs a
Product Marketing Manager at Finch, you'll join a small, high-impact team that works closely with Product, Sales, and Success.
You'll play a central role in shaping go-to-market strategy, translating product capabilities into compelling narratives, and driving cross-functional alignment for programs across the full customer lifecycle.
You'll be expected to develop deep product knowledge and customer empathy, communicate confidently-both in writing and in presentations-and thrive in a fast-paced environment.
What You'll Do- Understand the Finch product suite in-depth to help build content including demos, product feature spotlights, and other assets.
- Own the creation and execution of product launches for new features.
- Research, build, and adapt positioning and messaging for new industries and personas.
- Convert key messages into high fidelity externally-facing content, including thought leadership content, webinars, one pagers, pitch decks and more for various audiences
- Support Marketing campaigns with industry, persona, and product-focused content that can be leveraged to generate and nurture leads.
- Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against competitors and the status quo.
- Partner with Customer to build onboarding resources, expansion campaigns, and co-marketing content that accelerates adoption.
- Occasionally attend tradeshows and other events to gather market insights and connect with customers directly.
What You'll Bring- 3+ years in product marketing or a related role.
- Experience project managing and coordinating cross-functional initiatives; ensuring team members work collaboratively to fulfill goals and objectives.
- Passion for learning new products and industries-unafraid to dive into the nitty gritty technical details.
- Comfortable coordinating the product release cycle, emphasizing key factors such as documentation and customer communications.
- Great at simplifying complex technical requirements into plain English.
- Experience conducting customer interviews and analyzing sales calls to build empathy and deliver product insights.
- Comfortable collaborating with sales to build one pagers, competitive battlecards, and other resources.
- A willingness to roll up your sleeves, get scrappy, and get it done-we are a startup after all!
Success Looks Like- Communication - Convert complex ideas into clear, compelling stories through exceptional written, oral, and visual communication skills
- Public Speaking - Comfortable with presenting to large groups internally and externally
- Research - Ability to identify and effectively translate market trends and competitive analysis into meaningful insights for the team
- Problem Solving - Tactically address problems and cut through ambiguity
- Cross-Team Collaboration- Manage projects across stakeholders in Sales, Partnerships, Customer Success, and Product
Nice to Have- Experience selling to product managers, developers, or technical audiences
- Familiarity with HR Technology platforms; specifically payroll, benefits, or retirement
What We Offer- Competitive equity with a 10-year exercise window
- Full medical, dental, and vision coverage (100% for employees, 85% for dependents)
- Unlimited PTO (with a 3-week minimum)
- 401(k) plan
- Regular team offsites and meetups
- Hybrid work: 2+ days/week in our SF Office
$140,000 - $150,000 a year
Finch's compensation package includes a competitive base salary benchmarked against real-time market data, as well as equity for all full-time roles. We want all full-time employees to be invested in Finch and to be able to take advantage of that investment, so our equity grants include a 10-year exercise window.
We also offer exceptional benefits, and, for applicable roles, commissions plans. Our minimum salary range for this role is: $140,000 - $150,000.
Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.
