3-5 years in Marketing, Sales, Product Management, or Business Development
Experience with equipment products in dental, medical, or healthcare sectors
Preferred experience in international, cross-functional environments
Familiarity with product launches and market analysis
Strong communication and analytical skills
Responsibilities
Conduct market and competitive analysis to identify trends and opportunities
Develop product strategies and marketing initiatives for the Equipment portfolio
Translate market needs into product requirements for new launches
Collaborate with cross-functional teams to create go-to-market strategies
Build relationships with customers and Key Opinion Leaders for feedback
Create sales tools and training to enhance product performance
Benefits
Opportunity to work in a dynamic, cross-functional environment
Engagement with diverse teams including Sales, Engineering, and Product Management
Chance to influence product development and market success
International travel opportunities to engage with customers and trade shows
Professional development through collaboration with industry leaders
Full Job Description
Position Description:
We are seeking a dynamic Product Marketing Manager with strong Communication and Marketing skills.
The position will work closely with Sales, Marketing, Engineering, Product Management, Service, and Customers to support the development, positioning, launch, and commercial success of our Equipment Line of products.
Essential Functions and Responsibilities:
Conduct market, customer, and competitive analysis to identify trends, needs, and business opportunities
Develop product strategies, positioning, value propositions, and marketing initiatives for the Equipment portfolio
Translate market requirements into product requirements and support new product development and launches
Collaborate with Sales, Marketing, and Engineering to develop go-to-market strategies and drive product success
Build customer, dealer, and Key Opinion Leader (KOL) relationships to gather feedback and support market introduction
Develop sales tools, product training, pricing strategies, and business cases to improve product performance and profitability
Work Experience Requirements:
3 - 5 years of experience in Marketing, Sales, Product Management, Product Marketing, or Business Development
Experience with equipment products, preferably in the dental, medical, or healthcare industry
Experience in international, cross-functional environments is preferred
Experience with product launches, market analysis, or customer-facing activities is a plus
Core Skills Requirements:
Strong communication, presentation, analytical, and problem-solving skills
Strong understanding of customer needs, market requirements, and commercial opportunities
Ability to translate technical product features into clear customer benefits and value propositions
Strong project management, organizational, and cross-functional collaboration skills
Proficiency in Microsoft Office, Salesforce, and Adobe software
Willingness to travel internationally to customers, trade shows, and company locations
Education Requirements:
Degree in Marketing, Business Management, Product Management, Engineering, or another related field
Equivalent combination of education and relevant professional experience may be considered
