The role...The Product Marketing Manager will be responsible for our Epigenetics and Developmental Biology portfolios and champion the evolution of our downstream customer communication processes.
Reporting to the Associate Director of Product Marketing, you will be instrumental in defining and implementing the global go-to-market strategy, compelling positioning, and resonant messaging that will highlight product differentiation and value to further solidify CST as a leader within Epi/Epi Apps & Dev Bio in the larger context of the Cancer Discovery Research market segment. You will also be called on to ensure that your specific portfolio is included in other relevant disease focus areas (including but not limited to NDG, I/O, Autoimmunity), market segments (Biopharma) and applications (WB, IP, IHC, mIHC, IF, Flow, ELISA & ELISA-like, Spatial Biology and Single-Cell) that align to the defined corporate areas of focus.
Your commercial expertise and leadership will ensure the consistent development of impactful messaging/collateral and the creation of effective sales tools & training programs that enhance customer engagement. Your efforts will help optimize our existing portfolio, launch new products and services, and drive market leadership through integrated, sales-aligned marketing campaigns.
There will also be a focus on expanding market share, enhancing customer engagement, and positioning our offerings as a market leader.
This is an onsite role based in the Danvers, MA office.
You'll have the opportunity to...Product Marketing Strategy / Positioning (25%):
- Create and implement a strategic product marketing plan that highlights product differentiation and value (including pricing and channel strategy) aligned with business objectives, supporting the existing portfolio, product launches, customer acquisition, and revenue growth.
- Develop compelling product positioning and messaging that differentiates the portfolio and resonates with key audiences across multiple customer segments (Academia, BioPharma, CRO/CDMO)
- Ensure alignment with brand and corporate strategies across all product marketing efforts.
- Establish frameworks and metrics to measure the success of product launches, including adoption rates, customer feedback, and sales performance.
Campaign Development & Execution (25%):
- Design and execute integrated marketing campaigns to drive product adoption, protect market share, and expand into new markets.
- Oversee the creation and ongoing maintenance of compelling product content (including web, collateral, whitepapers, webinars, case studies, blogs) that educates target audiences and supports campaign objectives.
- Collaborate with MarCom and Channel Owners to ensure campaign tactics leverage multimedia, social media, and digital marketing strategies to enhance portfolio awareness and generate high-quality leads.
- Collaborate with regional marketing teams to localize campaigns and ensure alignment with market-specific strategies.
- Integrate customer feedback (VoC) into campaign strategies to enhance relevance and impact.
Sales Enablement & Collaboration (20%):
- Partner with sales teams to develop and deliver training, tools, and resources to effectively communicate product benefits and value propositions that drive customer engagement and conversion.
- Align marketing initiatives with sales strategies to optimize lead generation, pipeline velocity, and revenue growth.
- Lead regular training sessions to ensure that sales and customer-facing teams are prepared to represent the product portfolio.
- Support distributors and e-commerce platforms with targeted resources and programs to drive sales success.
Market Analysis & Competitive Intelligence (10%):
- Conduct ongoing market research to identify industry trends, customer pain points, and competitive offerings.
- Leverage insights to identify market opportunities and threats, informing pricing strategies, product roadmaps, and differentiation tactics.
- Develop market segmentation and customer personas based on data-driven insights to guide targeted marketing efforts.
- Provide actionable recommendations to improve market share and customer satisfaction based on continuous product performance analysis.
Portfolio Strategy and Expansion (10%):
- Partner with R&D and broader Strategic Marketing to develop and execute a comprehensive roadmap to enhance the reagent antibody portfolio through new products, services, diversification, and applications.
- Build robust business cases for portfolio expansion, including market opportunity assessments and revenue projections.
Performance Tracking & Reporting (5%):
- Work with MarCom and Channel Owners to define KPIs and success metrics to evaluate the effectiveness of product marketing campaigns and initiatives.
- Use analytics to monitor product performance, market share, and campaign results, reporting insights to senior leadership.
Cross-functional Leadership (5%):
- Collaborate closely with Strategic Marketing, Product Management, MarCom, Sales, and R&D to ensure alignment on product development and marketing initiatives.
- Partner with regional sales teams to ensure effective product positioning, sales enablement, and the development of relevant sales tools.
- Engage with Operations, Regulatory, and Customer Support teams to ensure product quality, compliance, and a seamless customer experience.
Who you are and what you bring to the team...- PhD in related Life Science area (Genetics, Developmental Biology, Cancer Biology etc.)
- 5+ years of experience in product marketing or related role in the Life Science space
- Experience managing a reagent product line with demonstrated success
- Experience working with global sales channels and distributors
Ideally, you have...- Experience with Pragmatic or similar marketing frameworks
- Excellent communication skills
- Ability to build strong cross-functional relationships
- Strong problem-solving skills and willingness to think outside the box
- Ability to work independently and collaboratively in a dynamic and fast-paced environment
Physical Conditions/Physical Requirements...- Work environment is typically quiet for independent desk work and virtual meetings.
- The ability to perform repetitive motions with the wrists, hands, and fingers.
- The ability to extend hands and arms in any direction to access materials, equipment, or a keyboard.
- The ability to sit for long periods of time (often more than 70% of the workday).
- Ability to view and read information from a computer monitor, reports, and documents.
- This position is based in the Danvers, MA office.
This position has a starting base salary range of $138,000 - $189,000 per year, which the company, in good faith, reasonably expects to pay for this role at the time of posting. Actual compensation within this range will be determined based on factors including, but not limited to, relevant skills, qualifications, experience, and internal equity.
What we offer...At Cell Signaling Technology (CST), we recognize that people will always be our most important asset. Providing a safe, inclusive, and stimulating working environment that understands the importance of diversity, human dignity, and meaningful work is as important as establishing company policies that incorporate excellent health insurance and pay benefits. We recognize that the development of people is the key to their happiness and thus ensure every employee has impactful discussions with their manager and develops actionable performance and professional development plans. Lastly, we are committed to engaging and supporting our employees in committees and philanthropy that benefit their local communities and environment through community investment programs.
Benefits- Medical (BCBS) and Dental (Delta Dental) plans paid at 90%
- Vision Insurance
- Life Insurance, Short and Long Term Disability
- Flexible Spending accounts
- 401(k) Plan with 6% match
- Tuition Reimbursement
- Generous PTO package
- Parental Leave
- Pet Insurance
- Employee Assistance Program
- Onsite Subsidized Cafeteria
- Free Parking
