What You'll Do
- Translate product into narrative. For every significant roadmap item, define the positioning, messaging, and story before it ships.
- Own the demo experience. Partner with product, marketing, and sales engineering to keep the core demo technically sharp, current, and persuasive for our priority use cases.
- Sit inside product planning. Represent the buyer and the field in roadmap and prioritization conversations, and bring competitive and market signals back into product decisions.
- Lead launch GTM. Own go-to-market for major releases: naming, positioning, launch assets, sales enablement, and the post-launch feedback loop.
- Build the core field toolkit. Battlecards, demo storylines, solution briefs, objection handling, and ROI/proof-point materials that hold up in technical conversations.
- Own competitive intelligence. Track the identity, IAM, fraud, and emerging agent-identity landscape, and turn it into guidance sellers can use live in a deal.
- Build customer proof. Partner with Customer Success to turn real deployments into case studies, references, and a reusable proof library.
- Ground campaigns in the product. Partner with Marketing and Sales on vertical narratives and campaigns for priority markets like Healthcare, Financial Services, Federal/SLED, and Enterprise Workforce.
Requirements- 7+ years of B2B product marketing experience, including time at a startup or high-growth company where you did the work yourself, not just directed it.
- Technical fluency and domain experience in identity, IAM, cybersecurity, fraud/risk, or an adjacent enterprise security market - direct identity-verification experience is a plus, not a requirement.
- A track record of building positioning and messaging from scratch, not just producing content.
- Experience supporting complex enterprise sales cycles where security, compliance, and procurement shape the decision.
- Excellent writing: you can turn a dense technical discussion into a CISO-ready narrative without losing accuracy.
- High agency and comfort with ambiguity are a must. The playbook is still being written, and you'll help write it.
- Bachelor's degree in marketing or an adjacent field.
- Eligible to work in the United States.
Benefits• Competitive salary range starting at $120,000+ USD annually, with equity or other long-term upside appropriate to the role and company stage.
• Medical, dental, and vision coverage, FSA/HSA options, 401(k), and additional employee benefits.
• Equipment budget and a customized workstation for the tools needed to do the job.
• Hybrid work model with remote flexibility, anchored by in-person collaboration at our Edison, New Jersey headquarters.
• Direct exposure to enterprise customers, product leadership, strategic partners, and a fast-moving identity-security market.
