Amazon

Sr Product Marketing Manager, Ads Marketing

Amazon$157K — $212K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of professional marketing experience (non-internship)
  • Proficient in using data and metrics for performance improvement
  • Strong communication skills for presenting results to senior leadership
  • Demonstrated experience in executing cross-functional marketing programs
  • Proven track record in leading go-to-market strategies for consumer products

Responsibilities

  • Serve as a bridge between product development and market execution
  • Translate complex advertising solutions into marketable narratives
  • Collaborate with cross-functional teams to shape product strategy
  • Own the entire marketing lifecycle for growth and emerging products
  • Conduct voice-of-customer research to inform product roadmaps
  • Develop positioning and messaging to differentiate products
  • Influence advertiser investment and scaling in emerging ad formats

Benefits

  • Comprehensive health insurance options (medical, dental, vision)
  • 401(k) matching program
  • Paid time off and parental leave
  • Employee Assistance Program (EAP) and mental health support
  • Flexible Spending Accounts and reimbursement for adoption/surrogacy expenses
Full Job Description
We9re seeking a strategic and customer-obsessed Product Marketing Manager to join our Ads Product Marketing team, focused on Amazon9s growth and emerging media portfolio. This portfolio spans some of the most dynamic surfaces in advertising today - including audio, interactive devices, and new digital formats - where advertiser adoption is accelerating and the opportunity to shape market perception is significant. In this role, you9ll serve as a critical bridge between product development and go-to-market execution, translating nascent and rapidly evolving advertising solutions into compelling narratives that help advertisers understand the value of these formats and drive adoption at scale.

As a Product Marketing Manager, you9ll partner closely with Product Management, Go-to-Market, and cross-functional stakeholders to shape product strategy through deep customer insights and competitive intelligence. You9ll own the end-to-end marketing lifecycle for growth and emerging products - from informing the product roadmap through voice-of-customer research to crafting positioning and messaging that differentiates these solutions in a market where advertiser understanding is still forming. Your work will directly influence how advertisers discover, test, and scale investment in formats that are central to Amazon Ads9 long-term growth, helping connect the dots between individual product capabilities and the broader multi-format advertising opportunity.

The ideal candidate combines analytical rigor with creative storytelling, thrives in ambiguous environments, and has a proven track record of launching products that achieve measurable business impact, particularly in categories where the market is still maturing and advertiser education is a key lever for adoption. You9ll need to balance strategic thinking with tactical execution, moving seamlessly from conducting advertiser research to developing sales enablement materials to presenting product vision to senior leadership. Comfort with emerging technology, evolving measurement frameworks, and fast-moving product roadmaps is essential.

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience communicating results to senior leadership

- Experience building, executing and scaling cross-functional marketing programs

- Experience leading go-to-market for consumer software or hardware product launches

PREFERRED QUALIFICATIONS

- Experience using any of SQL or other analytical tools for conducting data analysis

- Experience with customer segmentation, profiling, and targeting

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 157,100.00 - 212,600.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
NASDAQ

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