About the RoleAs Product Marketing Manager, you will define and execute strategies that drive awareness, adoption, and engagement with Blackbird's products. This is a cross-functional role that requires collaboration across Product, Design, Research, Engineering, Sales, Operations, and Data teams to bring new features, partnerships, and programs to market.
You will define one Blackbird voice that adapts to each audience, then turn it into launches, lifecycle programs, and campaigns that drive meaningful behavior: diners who come back, restaurants that thrive on the platform, and staff who champion Blackbird to every guest.
If you are a resourceful, data-driven storyteller who loves restaurants and wants to build the product marketing function from the ground up, we want to meet you.
Responsibilities- Own positioning and messaging. Define value propositions and unify the Blackbird voice across diners, operators, and staff.
- Lead product launches. Plan and execute end-to-end GTM strategies for new features, partnerships, and programs across all channels.
- Drive lifecycle marketing. Maximize activation, engagement, and retention via email, push, in-app messaging, and in-restaurant touchpoints.
- Enable cross-functional teams and staff. Build training, pitch decks, and collateral to equip restaurant staff, Sales, and Account Management.
- Advocate for the customer in Product. Partner with Product, Design, and Engineering to bring market and user insights into roadmap decisions.
- Simplify complex product concepts. Translate intricate loyalty mechanics, rewards, levels, and payment flows into clear, compelling narratives that make the product easy to understand and adopt.
- Measure performance and leverage AI. Track key launch metrics and utilize AI tools to scale content, research, and lifecycle execution efficiently.
Requirements- 4-6 + years of product marketing experience in consumer tech, hospitality tech, fintech, or marketplaces.
- Proven track record marketing to multiple audiences and leading complex launches.
- Expertise in lifecycle marketing, retention, and engagement across email, push, and in-app channels.
- Exceptional storyteller adept at simplifying complex product mechanics into compelling narratives.
- Scrappy, cross-functional leader with a passion for hospitality and building programs from scratch.
Nice to Haves- Experience with loyalty, rewards, membership, or consumer fintech/payment products.
- Track record of building product marketing programs from 0 to 1.
- Excitement about leveraging AI to scale marketing research, content, and execution.
Pay Transparency Notice & BenefitsDepending on your work location and experience, the target annual salary for this position can range from: $140,000-$175,000 USD. This range does not include the equity component of the overall compensation package. Disclosure in accordance with New York City's Pay Transparency Law.
Full time offers from Blackbird may also include stock options, benefits (including medical, dental, vision, flexible time off, 401(k)), and some not-so-standard, extra-fun perks (quarterly budget for Blackbird testing, anniversary travel, annual learning and development stipend) - subject to applicable taxes and based on eligibility.
