Purpose StatementA Product Manager for the TCCS (Toppings, Creams & Culinary Solutions) Business Unit is responsible for leading a product portfolio within the Beverage and Toppings category. The role includes planning the strategic direction for the assigned category as well as driving product lifecycle management, establishing pricing strategy, developing marketing plans, new product/platform roadmaps, financial management and overall responsibility for delivering business results. Scope of work driven by size, complexity and strategic role of the category.
This role is located at our world headquarters in Buffalo, NY and this professional will be required to work a hybrid work schedule.
Key Accountabilities and OutcomesLeadership
• Vision/Strategy: Develop and drive assigned category plans and execution to achieve market share, volume and profit targets (including responding to trends, portfolio mapping, innovation/renovation activity)
• Cross-functional team leadership on key initiative products and programs
Understands the Market
• Understands the customer, competitor, consumer and Rich's capabilities and other insights that will be leveraged to shape the category
• Performs competitive analysis, market quantification and assessment
• Leads Discovery work to generate new products and platforms within appropriate target segments
• Drives VOCC for customer and consumer and translate into business opportunities
• Owns responsibility for understanding the market driving insights that will shape strategy and drive outcomes
Marketing Management
• Manages Rich's brand strategy and value proposition within the assigned category
• Responsible for planning and executing marketing plans for the assigned category to drive demand
• Plans and manages the associated budget
• Interfaces with external agency partners and customer marketing team and Demand Creation COE
• Accountable for ensuring content and data for assigned category is demand creation ready
• Collaborate with Demand Creation COE digital resources to drive demand
Product Management
• Develop product life-cycle and sku rationalization plan for category to optimize portfolio performance
• Product Development and Improvement: Execute innovation/renovation activity against plan
• Product/Segment Knowledge: "Expert" on assigned category (understand operational capabilities, technical aspects, uses, customer positioning)
• Influences category demand plan, risks and opportunities and gap closing plans
• Provides support and solutions to the Product Supply Chain
• Owns pricing and trade guidelines for the category and maximizes Rich's value proposition within the assigned category
Financial Management
• Owns and manages the assigned category P&L
• Identifies issues and opportunities to maximize profitability
• Understands product cost structure (perform basic proforma's)
• Develops and manages gaps and contingency plans as required
Develop and manage marketing budget for assigned category
Knowledge, Skills, and Experience• Bachelor's degree in marketing or related field required (MBA preferred) with 5+ years of experience delivering successes in a product marketing role. Experience in the food industry a plus
• Demonstrated ability in strategic planning in a product marketing role with proven success
• Solid financial skills to include P&L analysis and other analyses
• Solid communication skills to include verbal and written capabilities; strong presentation ability including with all audiences and levels of management
• Demonstrated ability in collaboration
• Demonstrated ability to organize and prioritize work
• Demonstrated leadership skills with cross functional resources through initiatives, projects and teams
• Proven track record of taking initiative and delivering results
• Solid software proficiency including Microsoft Office Word, Excel, PowerPoint
Ability to travel 10-20% as needed
#CORP123 #LI-RT1
COMPENSATIONIn accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.
Annual Range/Hourly Rate$128,063.04 - $192,094.56
BRINGING YOUR BEST SELF TO WORK.As a family-owned company, caring for our associates-their whole selves-is a top priority. That's why we provide benefits and tools to help our people balance the integration of work and life:
- Competitive compensation
- Health & financial benefits
- Paid time off
- Parental leave
- Family planning support
- Flexible work policy
- Associate resource groups
- Volunteering & community impact opportunities
- Holiday gatherings
- In-house taste tests (we are a food company after all)!
It's all part of how we support our family of associates.
Because in the company of family, all things are possible. 
