Becton, Dickinson and Company

Product Marketing Manager

Becton, Dickinson and Company • $110K — $130K *
Tempe, AZ 85281In-Person
Pharmaceuticals & Biotech
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree in relevant field
  • 5+ years of product management or marketing experience in medical devices
  • Proven record managing product portfolios and P&L responsibilities
  • Experience engaging key opinion leaders in the industry
  • Strong cross-functional collaboration skills, especially with sales teams
  • Willingness to work on-site at least 4 days a week
  • Ability to travel up to 15%

Responsibilities

  • Collaborate with R&D to create a portfolio of relevant product development projects
  • Foster relationships with key customers, distributors, and field sales teams
  • Lead or actively participate in product development teams
  • Communicate effectively with domestic sales and global marketing teams
  • Analyze and relay market trends to management and cross-functional teams
  • Develop and implement strategic marketing plans to achieve sales and profit targets
  • Forecast market demand and sales performance
  • Manage budget for promotional and operational expenses
  • Oversee the profit and loss for the assigned product line
  • Identify marketing programs and sales tools to enhance market presence
  • Advise on product line modifications and launching new products

Benefits

  • Emphasis on in-office collaboration to boost innovation and teamwork
  • Flexibility in workplace arrangements for remote or field positions
  • Focus on work-life balance while maintaining a culture of excellence
Full Job Description
Job Description

About the role:

The Product Manager will develop the strategic and tactical initiatives for a key product and/or market segment on a global basis. Prepare three-year strategic plans for a product and/or market segment and annual Marketing tactical plans projecting the direction and growth of the market, sales revenues, product lines, expenses, and profit and loss. Demonstrates leadership within the Marketing department, takes an active role in day-to-day operations, and plays a lead role in the product development activity for product and/or market segment responsibility.

Key Job Responsibilities:
  • Work with R&D to develop a strong portfolio of product development projects that support the strategic direction and grow the business
  • Build relationships with and know key customers/distributors and field sales personnel
  • Take an active role on product development teams as leader or key participant.
  • Communicate with domestic sales force and global marketing entities (directly and through international marketing).
  • Identify and communicate market trends to division management and cross-functional team
  • Develop and implement comprehensive product marketing plans including strategic and technical components in order to meet revenue and margin targets.
  • Forecast market size and sales volume
  • Budget administration (promotional and expense).
  • Profit and loss responsibility for product line.
  • Identify and develop marketing programs, sales tools and promotions.
  • Prepare strategic plans for product and/or market segment.
  • Recommend product line modifications, extensions, new products and product deletions


Minimum Requirements:
  • Bachelor's Degree
  • At least 5 years of product management, product marketing, or strategic marketing experience within medical device
  • Experience managing a product portfolio, market strategy, business planning, and P&L responsibilities
  • Experience engaging key opinion leaders, developing strategic tools and resources, and working cross-functionally with sales to execute commercialization plans and market adoption efforts.
  • Comfortable reporting onsite at least 4 days a week
  • Ability to travel up to 15%

Preferred Qualifications:
  • MBA or advanced degree
  • Sales experience


At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

Primary Work Location
USA AZ - Tempe Headquarters

Additional Locations

Work Shift

About Becton, Dickinson and Company

BD is a global technology company that provides diagnostics and technologies for frontliners. Through their solutions and services, they assist scientists in detecting diseases and advanced researchers' on developing diagnoses and therapeutics. BD was established in 1897 by Farleigh Dickinson and Maxwell Becton in East Rutherford, New Jersey.

Becton, Dickinson and Company Careers

Join the innovative world of Becton, Dickinson and Company (BD), a global medical technology company that is actively seeking driven, dedicated professionals to join our team. At BD, we are committed to advancing the world of health by improving medical discovery, diagnostics, and the delivery of care. This commitment provides the foundation for a workplace where you can engage in meaningful work and where job opportunities abound.

Work You’ll Do

At BD, you will be part of a culture that values diversity, leadership, and innovation. Our team members are empowered to lead and inspire from day one. Join us and contribute to our mission of advancing the world of health through your professional skills and personal passion.

Transform Your Career

BD offers a unique position in the marketplace that combines industry expertise, leadership in medical innovation, and a collaborative culture to help you grow your career. Whether you are looking for an entry-level position or a more senior role, we provide the tools and support for your professional growth through comprehensive training and development programs.

Innovative Work Environment

Our team at BD is composed of more than 65,000 associates across the globe. These dedicated professionals work at the intersection of technology and healthcare, where they drive innovation and ensure that we stay ahead in a rapidly evolving industry. By joining BD, you will work alongside some of the brightest minds in the industry.

Internship and Employment Opportunities

Start your career with BD through our internship programs or dive straight into a full-time position. We offer a range of opportunities that allow you to explore different areas of our business and find a path that aligns with your career goals. Our hiring process is designed to be transparent and engaging, ensuring that all candidates—whether submitting a resume for an internship or a senior position—feel valued and informed.

Benefits and Culture

BD is proud to offer competitive benefits that support the health, well-being, and financial security of our employees and their families. From comprehensive health insurance to employee wellness programs and flexible working arrangements, we prioritize the well-being of our team members. Our inclusive culture encourages networking, continuous learning, and the sharing of ideas in a diverse and welcoming environment.

Join Our Team

Explore the job opportunities at BD and discover how your expertise can help shape the future of healthcare. Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players.

Stay Connected

Keep up to date with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Becton, Dickinson and Company.

Explore Careers at BD

Whether you're preparing for your first interview or looking to advance into a leadership role, BD offers career paths that foster continuous growth and innovation. Join us in our mission to improve medical outcomes and enhance patient care worldwide.

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At Becton, Dickinson and Company, we are more than just a company; we are a community that is dedicated to making a difference in the lives of people all around the world.
Learn more about Becton, Dickinson and Company
Size
75,000 employees
Market Cap
$72 billion
Industry
Healthcare
Net Income
$1.6 billion
Founded
1897
5 Year Trend
+9.3%
Revenue
$18.2 billion
NASDAQ
BDX
* Ladders Estimates

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