About the RoleThis is a product marketing role. You will own how AI CTRL and AWE are positioned, packaged, launched, and reviewed. You will manage the relationship with a small set of professional services partners who deliver AWE work. You will report to the Chief Marketing Officer (CMO) and work alongside the AI CTRL product managers, the solutions team, and operations.
The Agentic Workflow Engine is where AI CTRL customers move from enterprise chat to agentic automation. The work is to turn our Agentic Workflow platform, combined with Expedient delivery, into a managed service and repeatable offering with clear positioning, packaging, and
enablement.
What You'll Do: Positioning and Messaging- Develop and maintain the positioning and messaging framework for AI CTRL and AWE, including what it is, who it is for, and why clients choose Expedient.
- Maintain competitive positioning against workflow and agent builder solutions and in house DIY builds, including ongoing tracking of how the category and Expedient's position within it are shifting.
Go-to-Market and Launch- Define launch plans for each major release, including internal readiness, customer communications, and field activation, working with Product Management.
- Recommend packaging for the AI CTRL and AWE service offering and define what is included at each level.
- Partner with the demand generation team on campaign briefs, web copy, and event positioning.
Field and Partner Enablement- Build and maintain the field kit - battle cards, discovery questions, demo scripts, objection handling, one-pagers, and the AWE section of the Product Guide - working with the marketing and solutions architect teams.
- Manage the relationship with a select group of professional services partners who deliver AWE work on the Expedient stack. Serve as their point of contact, keep them current on the product, and make sure what they deliver reflects it.
- Provide those partners with the enablement they need to scope, price, and position AWE work independently.
Content and Proof- Bring field and delivery feedback into the AI CTRL and AWE roadmap on a regular cadence, working with the AI CTRL product managers.
- Sales team confidence/certification scores on new positioning
- Maintain a quarterly cadence of client case studies and reference stories.
- Win/loss interview cadence completed + insights actioned
What We Are Looking For: Required- 5+ years in B2B product marketing, or a combined product management and product marketing role.
- Experience launching and growing a product line with a measurable effect on pipeline and win rate.
- Experience owning positioning, packaging, and pricing recommendations.
- Working fluency with AI products and concepts.
- Experience supporting B2B distribution through direct sales, channel partners, or both.
- Strong writing across formats, including one-pagers, battle cards, and pricing memos.
Preferred- Experience marketing a product built on a resold or OEM platform.
- Experience working directly with systems integrators, consultancies, or delivery partners.
- Background in managed services, cloud, infrastructure, and/or SaaS.
- Experience selling to or supporting mid-market enterprises in the $50M to $2B revenue range.
How We Will Measure Success: Launch & GTM execution- On-time delivery of launch plans against roadmap commitments
- Launches with complete sales enablement (battlecards, demos, training) shipped before GA
Pipeline & revenue impact- Sourced/influenced pipeline and revenue from campaigns, content, and launches
- Win rate against key competitors (battlecard effectiveness proxy)
- Sales cycle length for deals where PMM assets were used
Adoption & awareness- Feature/product adoption rate post-launch (percentage increase over time)
- Share of voice / market awareness lift (analyst mentions, press, inbound)
- Field readiness scores from partners and direct sales team.
LocationHybrid out of Expedient's Pittsburgh, PA office. Two days per week onsite. Travel for events is expected. Sponsorship is not provided for this role.
#LI-hybrid
WORKING FOR EXPEDIENTWe prioritize ongoing education and continuous innovation to remain at the forefront of the information technology landscape. Our commitment to learning is reflected in our comprehensive employee training and tuition reimbursement programs, which are driven by our employees and funded by Expedient 100%.
For our full-time employees we offer an exceptional benefits package including three weeks of paid time off annually that increases with tenure plus your birthday off and a health holiday to be used for preventive care. We offer parental leave, top-tier medical, dental, and vision, disability and life insurance, at an affordable rate, wellness engagement opportunities, and a 401(k) with a generous match.
We also recognize the importance of a comfortable and convenient work environment. We offer a hybrid work model for many roles, paid parking and other perks.
