Proven success in B2B marketing campaigns across multiple channels
Experience collaborating with cross-functional teams and creative marketing groups
Strong communication, collaboration, and organizational skills
Ability to manage tight deadlines and multiple projects
Proficient in Excel, Word, and PowerPoint; undergraduate degree or technical discipline
Responsibilities
Develop GTM strategy, messaging, and positioning for new product launches
Understand audience targeting, segmentation strategies, and the buying journey
Collaborate with diverse teams to ensure initiatives align with expectations
Measure performance and communicate results for continuous improvement
Build strategic marketing partnerships to advance initiatives
Manage stakeholder expectations and maintain project visibility
Benefits
Collaborative work environment
Opportunity to influence product marketing strategies
Focus on professional growth and development
Engagement with cross-functional teams
Emphasis on customer-centric product introductions
Full Job Description
Job Description
The Product Marketing Manager will work collaboratively in a highly-matrixed environment, driving the development and execution of GTM strategies for new product introductions with our Exclusive Brand categories. This person will work with cross-functional teams to successfully align with company objectives and desired outcomes, maximizing growth, development and return on investment of the organization's product portfolio. Intellectual curiosity, accountability, attention to detail, creative problem solving, and business acumen are key attributes to be successful in this position.
JOB DUTIES:
Develop GTM strategy, messaging and positioning for new product introductions that are leveraged for launch campaigns and ongoing demand generation
Demonstrate a strong understanding of audience, brand, targeting & segmentation strategies, product positioning, and the buying journey
Work cross-functionally with a wide variety of team members to ensure initiatives meet expectations
Measure performance to evaluate efficacy and drive continuous improvement, communicating results to the team with recommended actions for optimization
Build strategic marketing partnerships across the business to influence, motivate, and move initiatives forward
Manage expectations across internal stakeholders while driving a high level of visibility and clarity across a fluid landscape of projects and timelines
Ensure the voice of customer is front and center in all new product introduction
YOU MUST HAVE:
2+ years Marketing experience
Demonstrated success in developing and executing B2B marketing campaigns across many channels
Experience partnering across functions, levels and lines of business and working specifically with creative marketing teams
Excellent communication, collaboration, project management, and organizational skills
Proven ability to meet tight deadlines, to be a problem solver and to juggle numerous projects simultaneously
Proficient in Excel, Word and PowerPoint. Undergraduate degree or technical discipline
WE VALUE:
Quickly identifying patterns among problems & issues
Making timely decisions balancing systematic analysis
Experience in product or strategic marketing
Decisive and logical at thoroughly evaluating issues
Excellent planning, execution and project-management skills
