Job Description
Senior Product Marketing Manager, Retail & Experiential Innovation
Role Overview
Our client's Partner Marketing Center of Excellence helps OEM, carrier, and retail partners around the world drive Gemini and Android adoption. The team builds the scalable GTM playbooks, toolkits, retail experiences, and AI-powered tools that partners and field teams use to win at scale.
The Senior Product Marketing Manager will work across Product, Marketing, GTM/BD, Legal, and creative agencies to enable our global partner channel.
Responsibilities
- Develop multi-year partner marketing strategies: Drive integrated GTM roadmaps and execution plans across key partner channels to maximize product awareness and adoption.
- Build full-funnel partner playbooks and toolkits: Lead the strategy, messaging, and asset creation for core partner toolkits to support key product initiatives and campaign launches globally.
- Manage governance and cross-functional alignments: Establish streamlined review processes with Product, Legal, and Brand teams to ensure compliance with messaging, trademark, and partner guidelines.
- Enable global partner sales and field teams: Design scalable enablement resources, training materials, and toolkits to empower external partners and regional field operations.
- Design scalable marketing and lifecycle assets: Create modular campaign templates and collateral that global partners can easily adapt, localize, and deploy.
- Measure and optimize program performance: Define success metrics and KPIs across partner marketing initiatives, analyzing adoption and business impact to guide future strategy.
- Drive marketing innovation and operational efficiency: Pilot new technologies, workflows, and tools to streamline content creation and improve asset production turnaround.
- Gather and synthesize partner insights: Collect market and partner feedback to inform internal product roadmaps, GTM planning, and upcoming toolkit developments.
Qualifications
Minimum Qualifications
- 7+ years of experience in product, partner, channel, or retail marketing, ideally in consumer tech, mobile, or telecom.
- Track record of owning multi-partner GTM programs from strategy through launch and measurement.
- Experience working across Product, Legal, creative agencies, and sales or field teams.
- Strong storytelling skills: able to turn complex technical features into simple, compelling user journeys.
Preferred Qualifications
- Experience with OEM, carrier, or retail partners (e.g., in-store demos, retail fixtures, sales associate enablement).
- Hands-on experience with generative AI products, prompt design, and AI creative tools.
- Experience building scalable playbooks for both priority and scale markets.
- Comfort with data: defines KPIs, builds measurement plans, and tells stories with data.
- Able to make progress with ambiguity and frequent product changes.
