What You'll DoYou will own product marketing end-to-end, which includes:
- Defining the narrative that shows our target segments (i.e., investors, enterprise innovation, and GTM teams) what Harmonic's data and products make possible
- Building the collateral (e.g., talk tracks, battle cards, and product documentation) so GTM can win new business and earn expansion
- Owning product launches, including the relevant media mix and collateral, so every launch reaches the right people and showcases the value that Harmonic provides
Who You Are- 5-8 years in B2B marketing at a high growth company, including end-to-end ownership of product positioning and launches
- Fluent in the whole marketing function. You know how positioning, demand, brand, and enablement feed each other
- Your copy is plain, precise, and hard to misread, and you can adjust it across our different audiences
- You have a high quality bar and would never ship slop
- You obsess over understanding the true motivations of your audience and what they are trying to accomplish
- Analytical but with a bias for action
- You follow startups the way some people follow sports
- Bonus: Experience marketing to investors, corporate development, or strategy teams
Our Process- Hiring Manager Screen with Darri: 20 mins
- Meeting with Mike (Head of Sales) and Seth (Head of Product): 45 mins each
- Live Presentation: 90 mins
- Meeting with our CEO, Max: 30 mins
- References
